Brands
Channelplay covers new ground, reaches 75,000 outlets in retail blitz
MUMBAI: In a country where kiranas outnumber cricketers and every street corner hides a shop with more snacks than sense, Channelplay has pulled off a retail miracle. The brand execution and visual merchandising specialist just hit a jaw-dropping 75,000+ retail touchpoints in March 2025 alone—setting a benchmark that might just cause its competitors to spill their sample kits.
With more than 1.5 lakh store visits across over 2,300 towns, including those tier-5 gems even Google Maps second-guesses, Channelplay made retail penetration look like child’s play. From the aisles of swanky large format retail (LFR) outlets to the bustling chaos of regional retail formats, MBOs, exclusive brand stores and the ever-expanding organised trade channels, the company played it like a well-oiled retail orchestra.
“Our commitment to delivering top-tier retail execution has enabled us to reach this remarkable scale. This achievement highlights our operational excellence and ability to drive impactful in-store experiences across geographies. As we move forward, we are focused on further strengthening our partnerships and expanding our retail coverage,” said Channelplay Limited VP Yasir Hussain.
And this is no one-hit wonder. Channelplay has its sights firmly set on expanding to over 1 lakh outlets per month in FY 2025-26. The company is also doubling down on advanced retail execution strategies and brand partnerships that promise to give India’s crowded consumer market an even glossier finish.
For now, with its boots-on-ground strategy and GPS-devouring teams, Channelplay has redefined the rules of retail visibility. And in an ecosystem where shelf space equals power, it just claimed an entire aisle.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
