Brands
Channelplay covers new ground, reaches 75,000 outlets in retail blitz
MUMBAI: In a country where kiranas outnumber cricketers and every street corner hides a shop with more snacks than sense, Channelplay has pulled off a retail miracle. The brand execution and visual merchandising specialist just hit a jaw-dropping 75,000+ retail touchpoints in March 2025 alone—setting a benchmark that might just cause its competitors to spill their sample kits.
With more than 1.5 lakh store visits across over 2,300 towns, including those tier-5 gems even Google Maps second-guesses, Channelplay made retail penetration look like child’s play. From the aisles of swanky large format retail (LFR) outlets to the bustling chaos of regional retail formats, MBOs, exclusive brand stores and the ever-expanding organised trade channels, the company played it like a well-oiled retail orchestra.
“Our commitment to delivering top-tier retail execution has enabled us to reach this remarkable scale. This achievement highlights our operational excellence and ability to drive impactful in-store experiences across geographies. As we move forward, we are focused on further strengthening our partnerships and expanding our retail coverage,” said Channelplay Limited VP Yasir Hussain.
And this is no one-hit wonder. Channelplay has its sights firmly set on expanding to over 1 lakh outlets per month in FY 2025-26. The company is also doubling down on advanced retail execution strategies and brand partnerships that promise to give India’s crowded consumer market an even glossier finish.
For now, with its boots-on-ground strategy and GPS-devouring teams, Channelplay has redefined the rules of retail visibility. And in an ecosystem where shelf space equals power, it just claimed an entire aisle.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
