MAM
Channel [V] secures five gold awards at Promax & BDA ’05
MUMBAI: Star India’s music arm Channel [V] has won accolades at the prestigious international Promax&BDA Awards 2005 held in New York. The channel secured five gold, three silver and four bronze awards.
In a statement issued by Channel [V], has received rare review in categories ranging from art direction to image promos and from sound design to on-air sales promotion.
The trend setting Style Junkie, Light ID and other shows like [V] Pop Diaries, On the Run, Very [V], Right Bottom and Before The video have been awarded.
Channel [V] head honcho Amar K Deb said, “It’s a proud day for creative talent in India. At Channel [V] you will find some of the most creative minds in the industry working together to create innovate, out-of-the-box, irreverent content for their viewers along with excellent out of box promotions and contests for advertisers! All of us at Channel [V] are ecstatic and overjoyed to have won in the face of stiff international competition. “
The Promax awards are recognized around the globe as the highest accolade for promotion and marketing professionals working in electronic media, states the release.
Likewise, the BDA Design Award has long been recognized as the ultimate accolade for outstanding d]esign contributions in the broadcast media industries.
Both the Promax and BDA Awards are presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality, and results in achieving marketing objectives.
Brands
Apple bites back: the $599 MacBook Neo is the cheapest Mac ever made
The tech giant unveils a budget laptop that packs a punch — and a lot of cheek
CALIFORNIA: Apple has never been shy about charging a premium. So when Cupertino rolls out a MacBook at $599 (approx. Rs 55,000) , it’s worth sitting up straight.
The MacBook Neo, unveiled Tuesday, is Apple’s most affordable laptop to date — undercutting its own MacBook Air and taking a sharp swipe at the budget PC market in one fell swoop. It starts at $499 for students, which, for a machine with Apple silicon inside, is frankly a steal.
At the heart of the Neo is the A18 Pro chip — the same muscle that powers the latest iPhones. Apple claims it is up to 50 per cent faster for everyday tasks than a rival PC running Intel’s Core Ultra 5, and three times quicker on on-device AI workloads. Fanless and featherweight at 2.7 pounds, it runs silently and promises up to 16 hours of battery life. Try doing that on a Chromebook.
The 13-inch liquid retina display clocks in at 2408-by-1506 resolution with 500 nits of brightness and support for billion colours — sharper and brighter, Apple says, than most rivals in this price band. It comes dressed in four colours: blush, indigo, silver, and a zesty new citrus, with matching keyboard shades to boot.
Connectivity is modest — two USB-C ports, a headphone jack, Wi-Fi 6E, and Bluetooth 6 — but this is a budget machine, not a pro workstation. The 1080p FaceTime camera, dual mics with directional beamforming, and Spatial Audio speakers round out a package that punches well above its weight class.
Apple senior vice-president of hardware engineering John Ternus alled it “a laptop only Apple could create.” That’s the kind of line that makes rivals wince — because, annoyingly, he might be right.
The Neo runs macOS Tahoe, with Apple Intelligence baked in for AI writing tools, live translation, and the sort of on-device smarts that keep user data away from the cloud. It also boasts 60 per cent recycled content — the highest of any Apple product — for those who like their bargains with a side of conscience.
For $599, Apple isn’t just selling a laptop. It’s selling an argument — that good design and real performance needn’t cost the earth. The PC industry had better have a decent comeback ready.
