MAM
Changing Tree and IRIS home fragrances takes festive gifting to a whole new level
Mumbai: Changing Tree, a prominent Bengaluru-based creative and technology company, in collaboration with Ralph & Das, proudly released a start-studded digital campaign with Angad Bedi & Neha Dhupia at the core, to announce a new fragrance range from IRIS Home Fragrances and re-define gifting this festive season.
Changing Tree played a pivotal role in amplifying the campaign across the digital landscape. The collaborative effort between Changing Tree, Ralph & Das and IRIS has set a new standard for creativity and technology integration in the home fragrance industry.
Known for their cutting-edge solutions and forward-thinking approach, Changing Tree has brought a unique blend of creativity and technology to enhance the reach and resonance of the campaign. Leveraging their expertise, Changing Tree provided innovative strategies and digital solutions that captivated audiences and elevated the overall brand impact.
“We’re thrilled to partner with IRIS home fragrances and the team from the partner agency in making this campaign a success,” said Changing Tree founder & CEO Idrees. “Our team is dedicated to pushing the boundaries of creativity and technology, and this collaboration allowed us to create a campaign that not only stands out in the market but also provides an immersive experience for consumers.”
The success of the campaign highlights the effectiveness of synergising creative design and technology in the realm of home fragrances. By fusing Changing Tree’s ingenuity with the aromatic excellence of IRIS home fragrances, the campaign not only reached a broader audience but also garnered heightened engagement and positive feedback.
On this occasion, celebrity couple Angad Bedi and Neha Dhupia said, “We’re delighted to be a part of this collaboration which holds a special place in our hearts. Our shared values resonate with the brand’s ethos, making this partnership truly meaningful. As we embrace this festive season, it brings us immense joy to celebrate it together. In the season of Diwali, we extend our warmest wishes for a joyous and prosperous celebration to everyone.”
Ripple Fragrances managing director and master fragrance creator Kiran Ranga said, “Iris’ collaboration with Neha Dhupia and Angad Bedi has been a cornerstone of our campaign’s success. Their contributions have truly captured the essence of our brand. We’re excited about this partnership and grateful to Changing Tree and Ralph and Das for enhancing and promoting our brand so effectively.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
