MAM
Chandradeep Mitra is new president of OMS
MUMBAI: Chandradeep Mitra has been appointed as the president of Mudra’s media agency Optimum Media Solutions (OMS).
Mitra will be based out of Mumbai and will report to Mudra managing director and CEO Madhukar Kamath.
On the other hand, Sandeep Vij, who was heading OMS as president will continue to remain with the group and will be handling specific group assignments.
Speaking to Indiantelevision.com on his mandate at OMS, Mitra said, “The first on my priority list to set up OMS’ own research and knowledge unit as I feel it is essential for a media agency to have one. We are looking at hiring a set of professionals for the same and I have set myself a target of three months to set this up.”
Mitra’s other agenda will be to bring the agency to the forefront. “OMS is a good agency but it lacks visibility. Our aim is now to take it to the next level of visibility and salience and create a public profile,” he added.
Kamath said, “Chandradeep’s mandate is to lead OMS into becoming a holistic integrated communication investment services company. With his strong credentials and rich experience, he is a valuable addition to the Mudra family.”
Mitra will also be heading Mudra’s specialist brand integration divisions namely – Mudra Videotech (content sourcing and marketing specialist) and Tantr Films (content creation specialist).
Mitra added, “The Mudra Group has some exciting plans for the media and content space, and it’s great to be able to lead the initiative. With our two divisions – Mudra Videotech and Tantr – there is a great opportunity for branded content and integrating it with media in order to create a powerful media product.”
OMS recently secured the Anil Dhirubhai Ambani Enterprises (ADAE) media AOR. “The task ahead for OMS is to be, the single point for the entire communication spectrum including OOH, interactive, activation… along with a team that measures ROI for the ADAE group,” he added.
Mitra – an IIT Kharagpur and IIM Calcutta alumni – has close to 17 years of experience in diverse fields including mainline advertising, interactive, direct and healthcare. In his previous assignment, he was Lintas Personal and Lintas Healthcare president.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
