Brands
Ceuticoz enters babycare with dermatology-led range for newborn skin
NATIONAL: Ceuticoz, one of India’s fastest-growing cosmeceutical brands, has stepped into the paediatric skincare aisle with Ceuticoz Baby, a science-led range built to protect newborn skin from day one.
Backed by more than two decades of dermatology and trichology expertise, the new line brings medical-grade rigour to a category where parents prize trust, transparency and proven safety. The launch signals Ceuticoz’s formal expansion into paediatric and family dermatology, extending its presence across hospitals, maternity centres, specialist doctors and modern retail.
The newborn-safe range debuts with seven essentials, from baby wash, moisture cream and massage oil to barrier repair and sunscreen formulations, all paediatrician-approved, hypoallergenic and free from SLS/SLES, parabens, mineral oil, silicones, sulphates and phthalates. Dermatology-grade tests indicate up to 24-hour moisturisation, an optimal pH of 5.5, and high suitability for sensitive infant skin.
Priced between Rs 500 and Rs 1,200, the products come in BPA-free, fully recyclable HDPE and Pet bottles, finished with a soft-touch texture that mirrors the gentle reassurance parents seek. A clean, medical-grade aesthetic reinforces the brand’s promise of safety and credibility.
Ceuticoz head of marketing Arvin Mondal, said the aim was to blend science with emotional comfort. “A baby’s skin communicates long before words. With Ceuticoz Baby, we wanted skincare parents can trust from day one: gentle, safe and backed by expertise.”
Managing director Sukhbir Singh Chimni called the launch a milestone for the company’s science-first philosophy. “We’ve spent over two decades delivering dermatology-grade innovation. Extending that to newborns was a natural step,” he said.
The brand is rolling out an exclusive medical-outreach kit and preparing phase-two extensions targeting specific baby skin and scalp needs. Offline availability has begun across leading pharmacies and clinics, with e-commerce launch details to follow.
Ceuticoz is setting its sights high: over the next five years, it plans to build a network of more than 30,000 dermatologists, expand global operations and generate up to 40 per cent of revenue from international markets, anchored by sustained investment in R&D, including its newly launched paediatric line.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
