MAM
CenturyPly and CenturyLaminates are back with CenturyPly Heroes 2023
Mumbai: Century Plyboards (India) Ltd, India’s largest manufacturer of plywood and laminate is back to celebrate the contribution of real ‘heroes of life’ and saluting their power with its annual award-winning campaign ‘CenturyPly Heroes’ 2023. Following the legacy of reiterating the commitment towards excellence that started back in 2014, this year the brand has taken a step ahead and showered tribute for heroes beyond the glory of festivity.
CenturyHeroes is a campaign undertaken annually in the hope to drive awareness and sensitivity towards causes and matters that are often ignored but integral to society. The campaign also aims to pay tribute to the trade community of carpenters, architects and interior designers for their creativity. After the success of the Alzheimer’s campaign last year, CenturyPly and CenturyLaminates are back with a campaign on Acid Attack Survivors to educate the audience about the importance of inner beauty especially when one’s outer beauty is forcefully tarnished.
Beauty encompasses more than just external appearances; it also resides within a person. This year, CenturyHeroes is dedicated to celebrating the incredible resilience of acid attack survivors, who have endured life-altering experiences that have affected their facial appearance. Despite these challenges, they embody true heroism by displaying incredible strength and showcasing their inner beauty, serving as a source of inspiration to all.
CenturyPly and CenturyLaminates align with the ethos that true beauty stems from one’s actions and character.
Approximately 250 cases of acid attacks are documented annually. Shockingly, 60 per cent of these incidents go unreported, shedding light on the scale of underreporting. Furthermore, a staggering 76 per cent of the attackers have a known connection to the victim. Despite the profound tragedies, numerous survivors of acid attacks have demonstrated incredible resilience, transforming their adversity into strength and becoming powerful sources of inspiration for those in their communities. This transformative journey is beautifully depicted in the CenturyHeroes film.
To further strengthen the campaign, CenturyPly has associated with Brave Souls Foundation and has aided in rehabilitating five acid attack survivors.
Owing from with main essence of CenturyHeroes, CenturyPly continues to pay tribute to its trade community of carpenters, architects and interior designers who are not only the creative craftsman of a home but also a source of heartwarming happiness.
Conceptualised by Wunderman Thompson and created by Visual Audio, the film depicts an emotional narrative between an acid attack survivor and a young girl who is conscious about her face.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
