Brands
Centuary Mattresses onboards badminton star PV Sindhu as brand ambassador
Mumbai: Centuary Mattress, India’s fastest-growing mattress brand, has announced the onboarding of the acclaimed badminton sensation PV Sindhu as its brand ambassador. The partnership marks the union of two champions of Hyderabad – one renowned for her prowess on the badminton court and the other for its specialization in sleep & comfort.
In Sindhu’s new role off the court, she will be championing the importance of the right mattress for fitness & well-being by using Centuary’s innovative products. Sindhu’s national popularity as Padma Bhushan awardee & most decorated badminton player would enable the brand to reach different geographies across the country.
Centuary recently introduced Gel Latex, A-Rise & Viscopedic mattresses to transform how people sleep. With this, the mattress brand has emerged as an industry leader in switching from conventional gel technology to copper gel technology. Comprising natural anti-inflammatory properties that provide pressure relief to the body, the new copper gel technology minimizes the body heat against the surface of the mattress. These unique features promise a good night’s sleep to customers.
Centuary Mattress executive director Uttam Malani said, “We are elated to welcome PV Sindhu to the Centuary family as our new brand ambassador. Sindhu is a perfect fit for Centuary through shared values of excellence and dedication. While Centuary is India’s Sleep Specialist, Sindhu is surely India’s Sports Specialist and her achievements speak for themselves. We are proud to be associated with a champion such as Sindhu; and look forward to reaching out to all individuals with our innovative products and informative campaigns through this collaboration.”
Padma Bhushan PV Sindhu, one of India’s most successful sportspeople, said, “Joining hands with Centuary Mattress is an exciting step for me. Their dedication to innovative sleep solutions aligns perfectly with my belief in the importance of rest. Just as rigorous training is vital for success, so is the restorative power of a good night’s sleep on the right mattress. I’m thrilled to be a part of Centuary’s journey, advocating for healthier sleep solutions for holistic well-being.”
Centuary Mattresses has established a strong presence in the country across 18 states with 4500+ dealers and 450+ exclusive brand stores. It has manufacturing plants located in Hyderabad and Bhubaneshwar, company-operated sales depots in Pune, Bangalore, Warangal, Vizag, Vijayawada, Kurnool, Sambalpur and sales offices across South, East, and West India.
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
