Brands
Celio India forms a ‘perfect match’ with Mumbai Indians yet again
Mumbai: Celio India has some exciting news for cricket devotees across the country. The premium French menswear brand has collaborated with one of the powerhouse teams – Mumbai Indians, for a unique collection. Launched on 20 March, the association for this season spotlights the essence of the real Mumbaikar spirit to the fore.
The collection offers the MI Paltan a distinctive avenue to demonstrate their affection and backing for the Mumbai Indians team. Marked by an array of vibrant colours and bold designs, this collection pays tribute to the essence of cricket and, notably, the allure of the city of dreams, Mumbai, all this while staying true to Celio’s unique style.
This quirky merchandise line-up includes a range of sweatshirts in blue and tee shirts in grey, sky blue and multi colours, which have the Mumbai Indians logo embedded and unique artistic designs that represent pockets of Mumbai’s culture. The collection will be accessible on the Celio website www.celio.in, select Celio stores, the exclusive MI Shop online and the Mumbai Indians Kiosk at Jio World Drive, major online marketplaces, leading departmental stores and multi-brand outlets.
Commenting on this thrilling collaboration and collection, Celio India CEO Satyen Momaya said, “Celio India is thrilled to continue its collaboration with the five-time Champions, Mumbai Indians, yet again. We have crafted a fashionable range of clothing for all their ardent fans, enabling them to express their love and support in style! The collection offers a diverse array of choices, catering to everyone’s preferences. This time, the unique designs symbolise the spirit of Mumbai through graphics that show visuals around Mumbai beautifully capturing the essence of the city. Furthermore, other than the collection being conveniently accessible online and offline retail stores, this Celio x Mumbai Indians collection will also be available at the exclusive Mumbai Indians Kiosk at the Jio World Drive. We hope this collection enables fans across the country to showcase their enthusiasm for their team with Celio India.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
