MAM
Celebrating confident beauty with Bobbi brown’s indian brand ambassdor, Tara Sutaria along with global ambassadors yara shahidi, elizabeth olsen & nini
MUMBAI: Bobbi Brown Cosmetics is proud to partner with four multi-dimensional women to magnify its original ethos of celebrating individual beauty and women empowerment with the launch of the “Confident Beauty” campaign. The newest face of Bobbi Brown India, Bollywood Actress Tara Sutaria, along with American actresses Yara Shahidi and Elizabeth Olsen, and Chinese actress NiNi are the brand’s global celebrity spokeswomen, sharing their “beauty truths” – the guiding honesties behind the lives they lead, to inspire women everywhere.
“Remaining true to our brand’s core essence, each of these powerhouse women are emblematic of the modern Bobbi Brown consumer – confident, individually beautiful and defining success on their terms,” says Sandra Main, President Bobbi Brown Cosmetics. The campaign will hero the brand’s longstanding and beloved foundation products of Skin Long-Wear Weightless Foundation. The Skin Long-Wear Weightless Foundation lineup will also be expanded with 12 new shades globally catering to a much wider range of skin tones.
Bobbi Brown Cosmetics has always been committed to providing the perfect match for all skin tones. Our deepest foundation shade family is still Espresso, which was first introduced in 1992 with the launch of Foundation Stick. The brand’s unique shade philosophy originated from the intuition and precise eye of an artist, who recognized that the truest skin match meant looking beyond skin’s surface to the natural
undertones that create each women’s unique skin color. The result has always been a broad shade range of undertone correct, skin true shades that deliver fresh, healthy, glowing skin.
All 43 shades of the Skin Long Wear Weightless foundation will now be available in India starting July 30th, 2019 at all Bobbi Brown stores across the country, including our retail partners such as Sephora and our online retail partners, Nykaa.com and Myntra.com
“In a world where we constantly strive for perfection, Bobbi Brown Cosmetics empowers real women by embracing and enhancing their individual beauty. Its surreal to be a part of the brand and makes me proud that it holds the same values that I believe in.” says Indian actor, dancer and singer, Tara Sutaria.
“It’s incredible to be part of a brand that has been so consistent and true to its identity in an industry that’s so inconsistent. Since the 90s we have seen many trends come and go and come back again, and Bobbi Brown Cosmetics has always been a timeless brand,” says actor, producer & women’s advocate, Elizabeth Olsen.
Black and Iranian actor and activist, Yara Shahidi explains what drew her to Bobbi Brown, “I think the brand represents what my generation represents: the importance of inclusion, in all spaces, on a foundational level. The fact that it’s been so important for the brand in both makeup and philanthropic endeavors since the beginning, speaks to the fact that it’s not a commercial trend but something they’re committed to.”
Award winning Chinese actor, NiNi first fell in love with the brand while preparing for a red-carpet appearance by her longtime makeup. “For me, I admired the brand’s quality products that made my skin glow, effortless New York spirit and the limitless feeling of confidence.”
In celebration of the Confident Beauty campaign, Bobbi Brown Cosmetics has officially launched The Pretty Powerful Fund on International Women’s Day with $400,000 going to charities that reinforce the Fund’s mission of supporting the creation of new possibilities for women and girls.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
