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CDSL IPF launches campaign to encourage women to start investing
‘Ms Atmanirbhar Investor’ initiative aims to boost women’s participation in markets
MUMBAI: With more women stepping into the world of investing, the Central Depository Services (India) Limited investor protection fund is trying to turn curiosity into confidence.
The CDSL IPF has launched a new digital campaign titled ‘Ms Atmanirbhar Investor’ around International Women’s Day, encouraging women to begin their investment journey in the securities market in a responsible and informed manner. The initiative forms part of its flagship investor awareness programme, ‘AtmanirbHER’, which focuses on improving financial literacy among women.
The campaign arrives at a time when women are steadily claiming a larger share of India’s investing landscape. According to CDSL IPF, women now account for about 25 per cent of demat account holders, up from 20 per cent last year. The rise reflects a growing shift towards financial inclusion and greater awareness about personal finance.
To carry the message across the country, the campaign features two digital films released as part of a multilingual rollout in 12 Indian languages. The idea is simple and relatable. In the first film, a group of friends encourages a hesitant woman to overcome her doubts and take her first step into investing. The second film picks up the story after she makes that decision, celebrating the confidence and freedom that comes with taking charge of one’s financial future.
Together, the films promote the message #BanoMsAtmanirbharInvestor, reinforcing the idea that thoughtful, well researched investing can help women build financial independence and pursue their goals.
Central Depository Services (India) Limited chief regulatory officer and CDSL IPF trustee Nayana Ovalekar said financial self-sufficiency is one of the most powerful forms of empowerment and investing plays a crucial role in that journey. She added that the AtmanirbHER initiative aims to encourage more women to take their first step into the securities market with the right knowledge, planning and confidence.
Through campaigns like this, CDSL IPF continues to focus on expanding investor awareness and financial literacy among diverse audiences. The AtmanirbHER initiative in particular seeks to motivate women from different backgrounds to participate responsibly in the securities market and build long-term financial security.
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Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
