MAM
CBS features Rudolph the reindeer in X’mas promos
MUMBAI: US broadcaster CBS has announced that it will use one of the iconic characters of the Christmas holiday season, Rudolph the reindeer in a new Animagic on-air promotional campaign.
The campaign has a behind the scenes theme and features Rudolph’s North Pole friends and an array of 3-D caricatures of stars of CBS’ shows.
It airs tonight 30 November 2005 on CBS
Rudolph and Sam the Snowman are joined in their Animagic world by similarly hand-crafted likenesses of CBS stars including Jon Cryer, Marg Helgenberger CSI, Kevin James, talk show host David Letterman, William Petersen CSI and Charlie Sheen. They participated in holiday promotional spots. In the promos, the actors portray their characters from their shows.
The 8 to10 inch tall sculpted wax models of the CBS personalities in the promotional spots were based on a series of sketches of each star. Costumers then fashioned appropriately styled fabric garments for each of the tiny figures. The retro stop-motion filming process to create the 30-second promo took 12 weeks to complete.
The promos start with Rudolph excitedly relaying to Sam the Snowman that “This is going to be the best holiday ever.” However, after someone suddenly yells, “Cut! That’s a wrap,” the camera pans back to reveal the twist: Rudolph and Sam the Snowman have been shooting the familiar North Pole scene in a CBS studio in sunny California.
This is the second time that CBS is using Rudolph in its promos. Last year’s Rudolph Holiday Campaign won a Promax Gold for Best Holiday Image Campaign.Meanwhile, the holiday special, Rudolph The Red-Nosed Reindeer is in its 41st year.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
