MAM
CBS backtracks on agreement with PETA for anti-fur ad
NEW YORK: Broadcast network CBS seems to have backed out of its commitment of doing something for a social cause. An adrants report says that animal rights group PETA (People for Ethical Treatment of Animals) had plans to feature Jenna Morasca, the latest Survivor winner, in an upcoming anti-fur ad campaign.
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| Survivor Jenna Moraska |
CBS had confirmed and an agreement with PETA seems to have been in place as long as PETA did not mention the word “Survivor” in the ad. However, the adrants report says that CBS backed out at the last moment – saying that her appearance in the ad would interfere with her contractual obligations to the network.
Morasca was to appear in a faux fur bikini in the “Wear Fake for the Animal’s Sake” ad campaign.
Meanwhile, PETA has also decided to take digs at Vogue editor Anna Wintour. Now PETA is going after her with a poster campaign claiming she extols the virtues of fur in Vogue.
On 2 June, the posters will be placed around New York City and handouts will be distributed outside Conde Naste headquarters with her direct telephone line and e-mail address. Additionally, PETA will ask supporters to flood Vogue’s phone lines on the ad closing date of an upcoming issues in order to upset her while she is in the midst of a hectic schedule.
Reports also indicate that Wintour is not very popular – a staffer even wrote a book about her apparently, horrid, nature, adds the report.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
