Brands
CavinKare partners with Ability Foundation for CavinKare Ability Awards
Mumbai: CavinKare, the FMCG conglomerate, is back with the 21st edition of the CavinKare Ability Awards, in collaboration with the Ability Foundation.
The awards will honour the unwavering spirits of individuals with disabilities. The awards are presented to persons with disabilities to recognise their accomplishments in various sectors, in keeping with the organisation’s mission to provide basic necessities to people from all socioeconomic backgrounds.
Nominations for the awards are open till 20 November 2022. Any citizen of India with a disability (as defined by the Rights of Persons with Disabilities Act, 2016) who has performed an incredible job in his or her chosen field is eligible to apply. An individual can be nominated for only one category. The nominations go through a short-listing, interviewing, and site-visiting process before a panel of eminent jury members selects the recipients.
The awards fall under two categories, namely, the CavinKare Ability Award for Eminence and the CavinKare Ability Mastery Awards, which are given to specially chosen achievers from all around the nation.
The CavinKare Ability Award for Eminence is presented to one individual with a disability who has shown a commitment to others that goes beyond individual success. The award includes a memento, a citation, and a cash reward of 2 lakh rupees. The CavinKare Ability Mastery Awards are presented to three individuals who have not let their disabilities stand in the way of achieving brilliance in their chosen fields. This category of awards is presented to those people with disabilities who have demonstrated proficiency in the field of their choice, set high standards for themselves, and also realised their personal goals. The award includes a memento, a citation, and a cash reward of one lakh rupees for each recipient.
Since its establishment in 2003, the CavinKare Ability Awards have recognised 85 achievers with disabilities who have broken through conventional barriers to pursue their dreams.
The CavinKare Ability Awards are a highly sought-after acknowledgment for the disability sector nationwide because they highlight the extraordinary feats of individuals and accentuate their outstanding achievements.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
