Brands
CavinKare partners with Ability Foundation for CavinKare Ability Awards
Mumbai: CavinKare, the FMCG conglomerate, is back with the 21st edition of the CavinKare Ability Awards, in collaboration with the Ability Foundation.
The awards will honour the unwavering spirits of individuals with disabilities. The awards are presented to persons with disabilities to recognise their accomplishments in various sectors, in keeping with the organisation’s mission to provide basic necessities to people from all socioeconomic backgrounds.
Nominations for the awards are open till 20 November 2022. Any citizen of India with a disability (as defined by the Rights of Persons with Disabilities Act, 2016) who has performed an incredible job in his or her chosen field is eligible to apply. An individual can be nominated for only one category. The nominations go through a short-listing, interviewing, and site-visiting process before a panel of eminent jury members selects the recipients.
The awards fall under two categories, namely, the CavinKare Ability Award for Eminence and the CavinKare Ability Mastery Awards, which are given to specially chosen achievers from all around the nation.
The CavinKare Ability Award for Eminence is presented to one individual with a disability who has shown a commitment to others that goes beyond individual success. The award includes a memento, a citation, and a cash reward of 2 lakh rupees. The CavinKare Ability Mastery Awards are presented to three individuals who have not let their disabilities stand in the way of achieving brilliance in their chosen fields. This category of awards is presented to those people with disabilities who have demonstrated proficiency in the field of their choice, set high standards for themselves, and also realised their personal goals. The award includes a memento, a citation, and a cash reward of one lakh rupees for each recipient.
Since its establishment in 2003, the CavinKare Ability Awards have recognised 85 achievers with disabilities who have broken through conventional barriers to pursue their dreams.
The CavinKare Ability Awards are a highly sought-after acknowledgment for the disability sector nationwide because they highlight the extraordinary feats of individuals and accentuate their outstanding achievements.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
