MAM
CavinKare forays into QSR segment with launch of Jango’z
Mumbai: FMCG major CavinKare, as part of its retail expansion plans, has announced its foray into the QSR segment with a new brand – Jango’z. Launching its maiden outlet in Chennai, the company further plans to set up over 100 outlets across strategic locations in India by 2026.
With the Indian QSR segment expected to reach Rs 827.63 billion by FY 2025, CavinKare is also set to bet big on the slice and bite segment through Jango’z with an aim of generating over 150 crore revenue in the next 5 years, said the company.
“Our entry into the QSR space comes in line with our refreshed CavinKare 2.0 strategy,” said director – retail Manuranjith Ranganathan, commenting on the occasion. “Retail is one of the important divisions in CavinKare where we have made significant investments and have major diversification plans in the future as well. One of the steps in the direction is this entry with the launch of Jango’z that is set to disrupt the space with CavinKare innovation edge.”
Jango’z is CavinKare’s first chain QSR brand with its first outlet in Perambur, Chennai. Spread across 1300 sq ft, the outlet serves a slew of delicacies and a lineup of refreshing mocktails. The outlets will also have a notable space where the customers can see their orders being cooked live. This outlet also features specially commissioned wall art, with the mascot from the Jango’z logo being incorporated into a fun comic strip.
“With the segment poised to grow at a 15.4 per cent CAGR coupled with untapped potential tier 2 and 3 markets, we are confident that Jango’z will become a Rs 150 crore brand by 2026. The slice and bite space in the segment is at a nascent stage but we are positive that this will become the future of the QSR industry and we are happy to be leading the way with it being an important proposition at Jango’z,” Ranganathan further said.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
