MAM
Castrol renews sponsorship for ESS’ football show
MUMBAI: ESPN Star Sports (ESS) has announced that Castrol will continue its association with the show Football Crazy as title sponsor for the 2010/2011 football season.
The programme airs across Asia every Thursday at 8 pm on ESPN.
Hosted by two new Malaysian presenters, the radio disc jockeys Jason Desmond ‘JD‘ Chin Yoon Onn, and Adam C, the locally produced Castrol Football Crazy will continue to combine football, humour and entertainment into a fun mix. This season, the show will take to the streets to bolster the theme of engaging fans and football enthusiasts looking for entertainment on the lighter side of sports.
ESS senior VP, advertising and digital media sales Charles Less said, “Castrol recognizes the importance of being associated with one of the region‘s most popular football entertainment programmes and the opportunities it offers to further establish their association with football in the market. The partnership aims to continue building a strong connection with football fans across the region, enabling Castrol to reach out to viewers across multiple platforms.”
Castrol regional marketing director for Asia and Pacific Lubricants AS Ramchander said, “We are delighted to be the title sponsor for Castrol Football Crazy. As the official Fifa World Cup Sponsor till 2014 in Brazil, we are also gearing up for our next sponsorship of Uefa Euro 2012T by building our association with the Beautiful Game. We are confident that Castrol Football Crazy is the ideal broadcast platform to communication to football fans and to strengthen our brand‘s association with football.”
Castrol Football Crazy‘s light-hearted format takes an approach different from existing “serious” football shows, and allows football fans the opportunity to have fun and express their point of view.
In addition to commercials and on-air billboard branding, Castrol will get very specific customised content on the programme, including a weekly ‘Hot Topic‘ segment as well as analysis of Castrol‘s proprietary ‘Player Rankings‘ system.
Castrol Football Crazy is accompanied with multi-platform engagement. Followed by fans who want more than just live football matches, the broadcaster says that the show drew a viewership of 1.8 million in Malaysia last season, primarily cable male audiences 25-34 years old and 25-49 PMEB and other white collar segments. In India, Castrol Football Crazy attracted 2.6 million viewers, predominantly younger male viewers 15-24 and those with digital cable connections.
In addition to Castrol Football Crazy, ESS also produces close to 1,500 hours of original football programming a year, including programmes like Monday Night Verdict, Goals, Chang World of Football, Scorecast, BPL Express, Maxis Football Extra, catering to a range of audiences from the serious football fan to the armchair spectator.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
