Brands
Casio’s new watch collab with Stranger Things goes retro
Mumbai: Casio Computer Co. Ltd. has announced the release of the A120WEST, a collaboration model inspired by the Netflix megahit, Stranger Things.
Stranger Things is a Netflix mystery adventure series set in 1980s small-town America. In 1983, a young boy vanishes into thin air from a sleepy American midwest town. As friends, family, and local police search for answers, they are drawn into an extraordinary mystery involving top secret experiments, terrifying supernatural forces, and one very strange little girl.
A love letter to the 80s classics that captivated a generation.
The new watch design was inspired by Stranger Things, a show with plenty of references to 1980s culture. Based on the A120, a watch inspired by digital watches Casio released in the 1980s, the design pays homage to the ‘Upside Down’, an alternate dimension that exists in parallel to the human world.
The watch face depicts the world of the Stranger Things characters, with pop, colorful front buttons reminiscent of the 1980s with a Demogorgon appearing at the center, as he appears in the human world. When the LED light button is pressed, the show name is revealed printed upside down, implying the presence of another world on the other side. The back of the case and translucent band are designed with eerie tentacles stretching out from the underworld, evoking the connection between the two worlds.
The special packaging is illustrated with images of the show’s cast of young characters.
Seasons 1-4 of Stranger Things are now streaming globally on Netflix.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
