Brands
Casio times it right for modern love this wedding season
MUMBAI: Time stands still when love’s the moment. Casio India is marking the wedding season with a heartwarming new campaign that celebrates love, partnership and those unforgettable seconds that turn into forever.
The evocative film captures the story of a modern Indian couple who plan their wedding their own way, equal partners in every decision, bound by friendship, independence and timeless emotion. Their Casio timepieces don’t just complete their look; they become symbols of the values they share.
“This campaign beautifully captures the essence of the wedding season, a celebration of love, anticipation and connection that defines so many Indian stories,” said Casio India managing director Takuto Kimura. “It reflects modern relationships that balance individuality with deep emotion, while honouring traditions that bring people together.”
Set against a dreamy wedding backdrop, the campaign showcases Casio’s elegant 1302 series, the MTP-1302PSG-7AV and LTP-1302SG-7AV, designed as perfect companions for life’s meaningful milestones.
With its message of “Making moments that matter,” Casio’s campaign blends storytelling with sentiment, reminding us that true love, much like a great watch, is timeless, precise and meant to last. Celebrate your forever with Casio, because some moments are truly worth waiting for.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
