Brands
Casio sharpens India focus with locally made women’s watches
Tokyo: Casio is stepping up its India play, expanding its women’s watch portfolio with a new range of locally manufactured models aimed at a fast-evolving consumer market.
The Japanese watchmaker’s Indian arm has unveiled a curated lineup of 28 watches, led by 23 women’s models and supported by five men’s designs, underlining a clear strategic tilt toward women as a key growth engine. The move builds on Casio’s push to localise manufacturing while tailoring products more closely to Indian tastes.
Designed for modern, multi-role lifestyles, the new women’s collection spans metal bracelets, leather straps and dual-tone finishes such as gold-silver and rose gold-silver. For the first time, the range also introduces embellished designs, adding a touch of refinement without sacrificing everyday wearability. The watches are positioned for use across festive occasions, professional settings and daily wear.
Takuto Kimura, managing director of Casio India, said the country remained a critical market for the brand’s long-term growth. “By expanding our locally manufactured women’s portfolio, we are offering greater choice and stronger emotional connect, while staying true to Casio’s core strengths of quality, precision and reliability,” he said.
Manufacturing the new models in India is expected to improve availability and speed-to-market, while maintaining Casio’s global quality benchmarks. The company plans focused marketing and retail initiatives around the upcoming festive season to support the rollout.
The Made-in-India collection is available across Casio exclusive stores and authorised retail partners nationwide.
As competition intensifies and women emerge as decisive buyers, Casio is betting that local manufacturing, sharper design and lifestyle relevance will keep its watches ticking in India’s crowded timepiece market.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
