Brands
Casio India onboards ace cricketer Shubman Gill as brand ambassador for iconic watch brand G-SHOCK
Mumbai: G-SHOCK India, the trailblazing force in unbreakable watches, proudly unveils the association with acclaimed cricketer Shubman Gill as its brand ambassador. This monumental collaboration brings together G-SHOCK’s 40 years of relentless dedication to crafting tough and trend-setting timepieces and Gill’s embodiment of the ‘spirit of toughness,’ encompassing both physical resilience and mental fortitude.
G-SHOCK’s legacy spans four decades, during which it has set an unassailable standard for durability and innovation in the watchmaking realm. This remarkable journey represents a commitment to excellence, providing watches that endure the harshest conditions while bringing forth impeccable precision, innovative design and fashionable appeal for the ever-evolving youth audiences.
Gill, the youngest shining star in the cricketing world, has captured the imagination of millions with his unwavering commitment, exceptional talent, and grit on and off the field. Known for his remarkable performances, Gill embodies the very spirit that G-SHOCK has embodied since its inception: resilience, tenacity, and the pursuit of excellence. His relentless pursuit of sporting triumphs echoes the brand’s philosophy of ‘Absolute Toughness’ and uncompromising evolution to achieve.
“We are delighted to welcome Shubman Gill to the global G-SHOCK family. His inspiring persona and unwavering determination resonate strongly with G-SHOCK’s values, making him the perfect embodiment of our ‘spirit of toughness.’ Together, we aim to empower the youth, encourage them to embrace challenges, and foster an unyielding spirit of never giving up.” said Casio India managing director Hideki Imai.
The collaboration with Gill lays a firm foundation to deepen G-SHOCK’s connection with the Gen Z & millennial audience in India. Globally positioned as a lifestyle-centric watch brand, G-SHOCK is profoundly intertwined with youth subcultures, embodying the spirit of adventure and resilience. Gill’s unwavering spirit on the pitch, where he faces formidable challenges with unified composure, finds a remarkable parallel in the unbreakable resilience of G-SHOCK. Just as the watch stands strong against the test of time, Gill’s prowess stands unshaken against the fiercest bowlers. With each swing of his bat, the partnership resonates-a fusion of a firm personality and a timepiece symbolic of toughness and evolution. This collaboration transcends horizons, celebrating Gill’s unrelenting dedication in sync with G-SHOCK’s robust and enduring legacy.
The unveiling of this partnership features Gill, donning two iconic G-SHOCK all-black models – GA-2100-1A1DR and DW-5600BB-1DR. These two masterpieces hold a special place in G-SHOCK’s illustrious design evolution over four decades, symbolizing the brand’s commitment to staying at the forefront of innovation and style.
With Gill as its driving force, G-SHOCK India is geared up to embark on an exciting new chapter, deepening its connection with the Gen Z and millennials constant pursuit of innovation, style, and unmatched durability.
Talking about the association, Gill said, “It is an honour to be associated with G-SHOCK, a brand that has set the benchmark for durability and innovation in the world of timekeeping. For a cricketer, time is of utmost value. A well-timed shot can win the game for the team. The focus and resilience that I strive to maintain while at play, resonate with the vision of G-SHOCK, as they cater to the dynamic style range of an ever-flourishing youth consumer base. I hope that this exciting inning with G-SHOCK turns into an unbeatable knock of innovation and excellence, with consumers at the winning end.”
With Gill’s passion for toughness and G-SHOCK’s commitment to staying ahead of the curve, this collaboration promises to be an exciting journey of empowerment and inspiration.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
