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Cashify levels up its tech game as Raghvendra Singh takes the CTO helm
MUMBAI: When scale is the goal, the right code captain matters. Cashify has appointed Raghvendra Singh as its chief technology officer, effective January 1, 2026, signalling a sharpened focus on technology as the backbone of its next growth phase.
The elevation comes at a time when Cashify is gearing up for a strong year ahead, with the company projecting 30–35 per cent growth, expanding beyond smartphones into new device categories, and scaling its offline footprint to over 300 planned retail stores across India. The move reflects a deliberate bet on leadership continuity as the company accelerates its recommerce ambitions.
Raghvendra is no stranger to the organisation. Having spent more than a decade at Cashify, he most recently served as head of engineering and has previously held roles including senior vice president and vice president of engineering. Over the years, he has been closely involved in building the company’s consumer platforms and internal systems that power large-scale device buyback, pricing and verification.
In his new role, Raghvendra will oversee Cashify’s end-to-end technology strategy, spanning platform architecture, engineering, infrastructure and security. The mandate underlines the company’s belief that robust, scalable technology is central to reliability, trust and long-term competitiveness in the circular economy.
Commenting on the appointment, Cashify co-founder and CEO Mandeep Manocha said Raghvendra has been instrumental in building the proprietary platforms and data-led systems that enable device reuse at scale across India. As CTO, he will further strengthen the technology roadmap to drive efficiency, sustainability and trust across the entire device lifecycle.
Raghvendra said his focus as CTO would be on creating a resilient, future-ready technology foundation, with deeper integration of AI and data into platforms and decision-making systems. He added that strengthening reliability, security and execution speed would be key priorities as Cashify continues to scale.
With an internal leader stepping up at a critical moment, Cashify is making it clear that its next phase of growth will be powered as much by engineering depth as by ambition.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
