MAM
Cartoon Network launches ‘Back to school’ consumer products
MUMBAI: With schools set to re-open after the summer vacation, kid‘s channels are setting eyes on capturing the target group‘s attention via school related consumer products.
Cartoon Network Enterprises is launching ‘Back to School‘ products featuring Ben 10, Ben 10 Ultimate Alien, the Powerpuff Girls, Cartoon POP and Gwen 10.
The products include school bags, stationary, picture storybooks, water bottle, sippers and lunch boxes.
The Ben 10 school bags are priced between Rs 895 to Rs 1,295 and the new range of stationary is available from Rs 20 to Rs 599. This year, Cartoon Network is also launching school bag range featuring Johnny Bravo, Courage the Cowardly Dog, Billy and Mandy amongst others as part of its Cartoon POP franchise priced between Rs 795 to Rs 995.
Girls can look forward to the ultra stylish Powerpuff Girls and Gwen 10 school bags which are available at a price range of Rs 795 to Rs 995 besides storybooks of Gwen Tennyson, Ben‘s feisty and intelligent 10 year old cousin who has the ability to use spells and magic to attain superhuman attributes.
Published by Wisdom Tree, these books are priced between Rs 50 to Rs 100.
Cartoon Network has also launched its picture storybooks for young readers in 3D format for Rs 125. This collection of back to school merchandise and over 100 new books in traditional print and fascinating novelty formats are available at all leading retail stores and online on Flipkart.com.
Cartoon Network has also partnered Attano Media & Education to launch video-ebooks and interactive activity books this season. These books, which are available on attano.com, are based on Cartoon Network‘s popular brands including Ben 10, Gwen 10, Ben 10 Alien Force, Ben 10 Ultimate Alien, Generator Rex and the Powerpuff Girls. The books are priced between Rs 40 – Rs 200 and are suitable for 4-14 year olds.
Cartoon Network Enterprises South Asia and Turner International India Director Gaurav Brar said, “It‘s our constant endeavour at Cartoon Network Enterprises to understand the pulse of our young audiences, one of them being the pride with which they flash our insignia at school. Our Back to School range helps to bridge the gap between kids and their favourite TV characters so that they too can be a part of the toon world they admire.”
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
