MAM
Cartoon Network, Funskool ink licensing deal for ‘Beyblade’
MUMBAI: Cartoon Network Enterprises, the consumer products division of Cartoon Network has inked a licensing deal with Funskool India for Beyblade toys.
In May this year, the company had rolled out consumer products of the Powerpuff Girls, Dexter’s Laboratory and Johnny Bravo.
As the India representative of Beyblade-Japan, Cartoon Network Enterprises has appointed Funskool as the key retailer, producer and distributor of these toys in India. The show premiered on Cartoon Network on 20 May and has been consistently throwing ratings of 1+ on the network.
“Cartoon Network has always been at the forefront of bringing novel concepts to Indian kids, and Beyblade toys will be yet another effort to drive the popularity of our characters outside the realm of television,” said Cartoon Network Enterprises, India and South Asia director Jiggy George.
He further added, “I am very excited about this launch, as this is the first time that Cartoon Network Enterprises is foraying into third party licensing and as the year progresses we will be announcing more such strategic tie-ups.”
Having its origins in ancient Japanese spinning top Bei Goma, the Beyblade is a cutting edge sports entertainment brand targeted at young boys. Beyblading combines a heady mix of adrenaline and strategy, to give the player an exciting, fun-filled experience coupled with an element of learning.
To cater to the huge demand across segments, the toys have been very competitively priced keeping all pockets in mind. Priced between Rs 149-349, the Beyblade toys are available in different assortments.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
