Brands
Cars24 turns Zomato delivery bags into mobile adverts across Bengaluru
BENGALURU: Bengaluru’s gridlock has found a new purpose. Cars24, the used-car platform, has plastered its branding across thousands of Zomato delivery bags, turning food couriers into roving billboards. The logic is simple: if the city won’t move, let the marketing do the moving.
The partnership transforms everyday delivery bags into brand real estate. With Zomato’s army of riders weaving through traffic and queuing at signals, Cars24 reckons it’s found a captive audience where traditional out-of-home advertising stands still.
“OOH is great. But MOH—moving out of home—is better,” says Cars24 head of creative, content and communication Prachi Sharma. “We had one simple idea: take the brand to the streets in a city that is constantly moving.”
The company frames this as part of a broader hunt for unconventional brand surfaces. Delivery bags today, something else tomorrow. For now, Cars24 is treating the exercise as an experiment, promising to share learnings and impact data once the campaign wraps.
It’s marketing that moves with the traffic—and in Bengaluru, that means it moves very slowly indeed. Which, for advertisers, may be precisely the point.
Second-hand car platform tests “moving OOH” as traffic-choked city becomes captive audience
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
