MAM
CARS24 shifts gears, elevates Manoj Yadav as CBO
MUMBAI: CARS24 is driving into its next growth lap with a familiar hand at the wheel. The autotech major has elevated Manoj Yadav as chief business officer for its India operations, tasking him with steering the company through its next chapter of scale, profitability and innovation.
In his new role, Yadav will lead CARS24’s business strategy and execution across verticals, with a strong focus on sustainable expansion and customer trust.
Yadav’s journey at CARS24 has been one of turning challenges into comeback stories. He took charge of the retail business during one of its toughest phases and led a full-scale rebuild, simplifying operations, rethinking assumptions and restoring accountability. The result was one of the company’s most remarkable turnarounds, bringing retail operations close to breakeven while launching innovations like the 30-day return policy and CARS24 care plus.
Described as a systems thinker with a bias for action, Yadav is known for his clear-eyed leadership and knack for building scalable frameworks. His ability to unite teams around purpose has made him a key pillar in CARS24’s success story.
“Manoj has consistently led with clarity and action,” said CARS24 CEO – India Himanshu Ratnoo. “From turning around retail to building scalable systems, his deep understanding of our operations and customers stands out. His experience will be pivotal as we enter the next phase of growth.”
Reflecting on his new role, Yadav said, “Mobility transforms lives by creating access, opportunity and confidence. ‘Better drives, better lives’ is what inspires us, and I’m excited to carry that purpose forward.”
Before joining CARS24, Yadav held leadership roles at Aditya Birla Sun Life Insurance and Idea Cellular, where he focused on marketing, digital alliances, and retail strategy.
With Yadav in the driver’s seat, CARS24’s India business seems all set for a smooth, accelerated ride ahead.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
