Brands
Cars24 promotes Himashu Ratnoo to CEO C2B & retail business
MUMBAI: He’s gotten into the driver’s seat at Used Cars India, autotech platform Cars24’s C2B and retail businesses. Himanshu Ratnoo’s elevation as Used Cars India’s CEO was announced in an internal email to the company by Cars24 founder & CEO Vikram Chopra.
In his new role, Ratnoo will oversee the company’s C2B and retail operations, focusing on scaling growth and driving innovation.
Renowned for his “founder mindset,” Ratnoo has played a pivotal role in Cars24’s success, Chopra said in the email. His transformative initiatives include the development of franchise models, lead monetisation strategies, and a revamped approach to luxury car transactions. Additionally, he has successfully expanded value-added services that enhance customer experiences, aligning with Cars24’s vision to simplify car ownership.
Chopra commended Ratnoo’s leadership, emphasising his alignment with the company’s core values and his vision to make car ownership seamless and rewarding.
“Ratnoo will focus on building a world-class, engineering-first organisation, scaling revenues and profitability, creating a happy and thriving workplace for our frontline teams, and nurturing the next generation of leaders who will define Cars24’s future,” said Chopra.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
