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Cars24 adds a nostalgic twist to no parking signs in Gurgaon

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MUMBAI: No parking signs are usually dull and unremarkable, but Cars24 has injected a dose of nostalgia into them by replacing standard warnings with playful phrases that take people back to their childhood.  

Instead of stern messages, Gurgaon streets now feature signs with a humorous spin, such as,

Bolo pencil, yahan parking cancel.

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Aao milo Sheela Shaalo, car kahin aur lagalo.

The initiative aims to grab attention, evoke nostalgia, and gently remind drivers to park responsibly without the usual monotony. The campaign has already sparked a buzz on social media, with residents sharing photos and tagging friends, turning an everyday frustration into a moment of joy.

A local resident summed it up, “For the first time, a no parking sign made me laugh instead of sigh. Now, I want to spot them all.”

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Cars24 commented: “Our goal was to take an everyday challenge and make it more engaging. These signs not only serve their purpose but also bring a smile to people’s faces. We’re thrilled to see the response.”

Designed for maximum visibility, the signs have been strategically placed in high-traffic areas where parking is a common issue. By blending humour with a practical message, Cars24 continues to connect with urban audiences in a creative and relatable way.

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Brands

Tommy Hilfiger unveils Spring/Summer 2026 watch collection

Checo Pérez fronts campaign blending F1 energy with Classic American Cool.

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MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.

Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”

The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.

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For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).

Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.

Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.

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In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.

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