MAM
CarDekho appoints Parthasarathy VS as independent director
Mumbai: Auto-tech company CarDekho Group has appointed Parthasarathy Vankipuram Srinivas as an independent director. The appointment is in line with the company’s objective of strengthening its board and overall corporate governance within the CarDekho Group. The company is gearing up for its IPO (Initial Public Offering) in the next 12-14 months.
A seasoned business leader with 36+ years of experience in globally reputed organisations across a wide range of sectors, Parthasarathy has worked with the Mahindra Group in leadership positions for over two decades and with Xerox for 14 years. He currently serves as the non-executive non-independent vice-chairman of Allcargo Logistics, an Independent Director of recently listed Life Insurance Corporation (LIC), Imperial Auto Industries, IAI Industries, Greencell Mobility, and serves as Director of Rudi Multi Trading Company, Kids Clinic India (Cloudnine) and ECU Worldwide.
CarDekho Group co-founder and CEO Amit Jain said, “We are delighted to have Partha join our board. His diversified rich experience will help us further strengthen corporate governance as we prepare for our IPO and the next phase of growth.”
A chartered accountant from ICAI and ICAEW, UK, and an alumnus of Harvard Business School’s Advanced Management Program (2011), Parthasarathy is also the chairman nominee on the board of governance at the National Institute of Industrial Engineering (NITIE).
On his new role, Parthasarathy V S said, “CarDekho’s enduring vision, unparalleled track record and leadership position across various technology driven auto solutions have given it a great position in the market across India and abroad. I look forward to contributing in building on this success further.”
Parthasarathy previously held several industry forum positions as a chairman of Sustainable Council of Federation of Indian Chambers of Commerce and Industry (FICCI) – 2021, president – Bombay Chamber of Commerce & Industry (2019-2020), chairman of Association of Finance Profession of India (AFPI) (2015-2020), besides working closely with ministry of finance through CFO Board, and on global advisory boards for CISCO/ SAP.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
