MAM
Carat revises downwards ad spend growth to 5% in 2012
MUMBAI: Media Communications specialist Carat, part of Aegis Media, has revised downwards the global ad spend due to economic stresses in Europe and the US.
In its new forecast, Carat has predicted global advertising expenditure to grow at five per cent in 2012, down from its earlier forecast of six per cent.
For 2013, Carat has downgraded the global ad growth to 5.3 per cent from 5.8 per cent. The company had made its previous forecast in March 2012.
These latest forecasts are consistent with the view of the two-speed world whereby we continue to see significant growth from the faster-growing regions of the world versus the lower levels of growth in the developed economies of the US and Western Europe, with Western Europe being impacted by low or negative growth, particularly in Southern Europe.
The data also shows that global investment in Digital Advertising will overtake investment in Newspapers sooner than expected, in 2012 rather than 2013, as audiences continue to move online.
By media, digital remains the driving force in the market in terms of growth, continuing to outstrip growth in other verticals, followed by Out-of-Home (OOH) and television.
Year on year percentage growth at current prices
(Figures in brackets show the previous forecasts from March 2012)
|
2012
|
2013
|
|
|
Global
|
5.0 (6.0)
|
5.3 (5.8)
|
|---|---|---|
|
North America
|
4.9 (5.0)
|
5.3 (4.3)
|
|
USA
|
4.9 (4.9)
|
5.3 (4.2)
|
|
Canada
|
3.3 (5.4)
|
4.3 (6.1)
|
|
Western Europe
|
0.2 (1.5)
|
1.1 (2.2)
|
|
UK
|
2.8 (4.0)
|
2.8 (3.4)
|
|
Germany
|
1.1 (1.2)
|
1.5 (2.0)
|
|
France
|
0.5 (1.5)
|
1.9 (1.9)
|
|
Italy
|
-5.0 (1.2)
|
-0.4 (1.0)
|
|
Spain
|
-8.0 (-4.7)
|
-5.4 (1.6)
|
|
C&EE
|
7.9 (9.5)
|
8.8 (9.0)
|
|
Russia
|
14.1 (15.2)
|
13.1 (12.8)
|
|
Asia Pacific
|
6.8 (8.7)
|
6.5 (8.6)
|
|
Australia
|
1.0 (2.9)
|
2.0 (2.7)
|
|
China
|
11.0 (14.7)
|
9.8 (14.6)
|
|
Japan
|
2.9 (3.0)
|
2.8 (0.7)
|
|
Latin America
|
12.0 (10.7)
|
9.0 (8.2)
|
|
Brazil
|
12.8 (10.5)
|
9.4 (8.0)
|
Commenting on the Carat forecasts Aegis Group CEO Jerry Buhlmann said, “Carat‘s latest ad spend forecasts show the continuation of two fundamental trends which have changed the advertising industry. Firstly, Digital Media continues to grow materially ahead of all the other media and has overtaken newspapers – a year earlier than expected – to become the second largest medium in terms of advertising spend, behind TV. The trend of audiences moving online shows no sign of slowing down, as demand for online content and the proliferation of internet and mobile access increases. In parallel to this, the trend of the two-speed world continues, with the rates of growth in the emerging economies remaining well ahead of the US and Western Europe.
“With these two themes – globalisation and convergence – the media landscape is becoming increasingly complex. In addition, it is creating exciting new growth opportunities for the global advertisers and changing the demands they place on the advertising groups. In these changing times, for those that have the most focused and specialist offerings, along with the global reach and scale to provide innovative integrated solutions that deliver real results, there are exciting times ahead.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
