MAM
Carat Media Services appointed AOR of SCA Hygiene in India
MUMBAI: Carat Media Services has bagged the media duties of SCA in India. The business will be handled by Carat’s Mumbai office.
SCA is a leading global hygiene and forest product company that develops, produces and markets personal care products in categories such as baby diapers, incontinence care and feminine care, the world’s third largest suppliers of tissue, forest products and packaging solutions.
SCA India VP consumer goods Cecilia Edebo
The brands that SCA intends to launch on the Indian market in the coming months include Libero baby care, Tempo – for hand and face hygiene, TENA – the world leader in incontinence care, and Tork – the global leader in the away-from-home tissue segment.
India being one of the emerging markets there would be under significant focus and investment towards fulfilling the needs of Indian customers and consumers in a spirit of innovation, through continuous efficiency enhancements and with a clear desire to contribute to sustainable development.
On the launch, SCA India VP consumer goods Cecilia Edebo said: “SCA aims to grow organically and has extensive experience in the hygiene business, which should help to provide better hygiene for the Indian consumer. The large population and the low penetration of hygiene products provide the potential for SCA’s future growth. In this endeavor, we had a series of presentations and discussions to evaluate the strategic thinking capabilities of Carat to enable our differentiation at the market place, demonstration of tools and passion of the team. We are happy that Carat India’s team demonstrated great ability in strategic thinking capabilities backed by a solid integrated offering to support the Marcom. We are happy to have them as our media partner.”
Carat India Sr. VP Himanka Das said: “We are delighted to extend our partnership with SCA in India, they have some great personal care and incontinence care brands in their portfolio to offer and we do look forward to partnering them in their India plans. We have been working with them for the last one year to firm up the launch strategies based on extensive media market analysis.”
Carat is part of the Aegis Media Group. Other companies in the group include Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
