MAM
Carat Media gets Rajni Menon as AVP, Mumbai
MUMBAI: Carat Media has roped in Rajni Menon as associate vice president for its Mumbai office.
Prior to this, Menon was with ZenithOptimedia as director.
In her new capacity, Menon will report into Carat India managing director Kartik Iyer and play a major role in further improving the strategic investment planning for the entire agency.
Speaking on the appointment, Kartik Iyer says, “We are delighted to have Rajni on board. Her vast experience with special focus on buying would definitely prove to be a great asset to Carat. We see her playing a major role in further improving the Strategic Investment planning for the entire agency and specifically contributing to the business development efforts in Mumbai.”
Adds Menon, “Here, part of my mandate would be to combine buying with attracting new business efforts.”
An alumnus of Mica with over 10 years of work experience in media planning, buying and other functions, Menon was leading the buying for Unilever at Fulcrum before joining Zenith Optimedia.
During her tenure at GroupM (CTG), she had been responsible for the strategic investments of brands like PepsiCo, Motorola, Castrol and Onida amongst other.
She has also worked other media agencies such as Lintas Media Group, McCann Erickson and Madison Communications wherein she was handling the planning and buying for brands like Maruti Suzuki, Coca Cola, Reckitt Benckiser, Gillette and Bacardi.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
