Brands
Caprese unveils AI-designed ‘Emily in Paris’ handbag collection
Mumbai: Caprese, a premier women’s affordable luxury handbags and accessories brand, is excited to announce it is embracing new-age tech with the adoption of artificial intelligence or AI-generated creatives to showcase its newest collection of handbags – the ‘Emily in Paris’ collection in collaboration with Viacom 18. This move makes Caprese one of the first brands in India to bring together the worlds of tech and fashion by leveraging AI to showcase the launch of its new range of products.
The integration of AI-generated images to feature its iconic ‘Emily in Paris’ collection of bags in its marketing and communication strategies will see Caprese push the envelope when it comes to traditional fashion communication. This fresh and innovative approach creates a unique, cohesive and immersive visual narrative that seeks to reinforce the brand’s identity as a forward-thinking and technologically-advanced fashion label.
Additionally, AI provides endless possibilities for experimentation, enabling the brand to explore new patterns, colours and design elements that resonate with customers. And with this seamless fusion of new-age fashion and new-age technology via AI-generated images, Caprese endeavours to break creative barriers to deliver exceptional, holistic brand experiences to its customers. Not only that, but such integration also aims to bridge the gap between fashion and pop culture. The AI-generated creatives perfectly capture the collection’s Parisian essence alongside each piece’s effortlessly chic aesthetics and elegant design, attracting fans of the ‘Emily in Paris’ web series and fashion-forward individuals alike and thereby revolutionising the fashion industry at large.
Caprese Business Head Pushpita Gaur said, “Our commitment to staying ahead of the curve in the ever-evolving fashion landscape goes hand in hand with our dedication to exploring and being at the forefront of cutting-edge technologies that can match the ever-changing trends. Likewise, we are constantly seeking innovative ways to engage with customers. With AI-generated images effectively showcasing not only the style testament of our brand but the smooth integration of new-age tech and fashion, we are not only demonstrating our visionary outlook but also paving the way for a visionary approach to fashion, where innovation and style converge”.
Today, more and more brands are shifting towards AI to make their voice heard and stand out from the clutter. The global AI in fashion market size is expected to grow from USD 228 million in 2019 to USD 1,260 million by 2024 at a compound annual growth rate (CAGR) of 40.8 per cent during the forecast period. And with customers’ demand for a personalised experience, amongst other factors, AI integration and AI-powered solutions are poised to become an inseparable part of the fashion industry in the future.
Caprese’s newly launched ‘Emily in Paris’ collection, showcased via AI-generated images, is accessible exclusively through the brand’s website and official social media platforms.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
