MAM
Capgemini launches first ever advertising campaign in India
BANGALORE: Capgemini, the global providers of consulting, technology and outsourcing services, is launching its first ever advertising campaign in India around its Collaborative Business Experience label. This makes Capgemini the first European advertiser in its industry and one of India‘s top three B2B advertisers.
This global communications campaign, created by Euro RSCG, was launched in North America (USA and Canada) in June. It will run in India as of August and during three months, then in Europe (France, Netherlands, Germany, United Kingdom) as of September. The campaign portrays a series of landscape shots taken by the renowned American photographer Stephen Wilkes.
The advertising campaign has a two-fold objective in India: to grow brand awareness, with major appearances in the most important Indian media (press, internet and outdoor, in airports), and to underpin the recruitment of several thousand new hires with an extensive complementary program of actions.
In order to maximise business growth in India, the Group which currently employs over 5,000 in India, is aiming for a headcount of 6,000 by the end of 2006 and 10,000 in 2007. Its centers, currently in Mumbai, Bangalore and Kolkata, are devoted to outsourcing, technology and IT applications development projects. They are the cornerstone of the Group‘s Rightshore strategy which aims to offer clients the right resources, at the right location, at reduced cost.
“With this campaign we are acknowledging the significant contributions of each of the Capgeminians to the successful growth of the Indian operations,” says Capgemini India head Baru Rao. “We believe each one of them is a true brand ambassador of our values to attract and retain the best in the industry.”
The Group CEO Paul Hermelin underlines, “This huge investment perfectly reflects India‘s key role in the growth of Capgemini, the first European company to have taken the offshore route. The development of the Group‘s business in India is the proof that we can succeed in a different way in this country, by proposing a unique and efficient collaborative way of working to our clients and to our employees.”
Group Communications director Philippe Grangeon says, “Through this large-scale communications campaign, we want to promote what makes the Group‘s strength and differentiation: collaboration. The word ‘Together‘ is what best qualifies our relationship with clients and amongst ourselves within the Group.”
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
