Digital Agencies
Cantabil rolls out new digital campaign with Navneet Malik
Mumbai: Apparel manufacturer and retailer Cantabil Retail India Ltd. has unveiled its winter wear and wedding collection 2023 through a digital film.
The film, created by in-house production company Circle Models Management Pvt. Ltd., features a unique selection of the brand’s winter collection for all three segments — men, women, and children — as well as the wedding collection for men and women.
The digital film was shot in Jaipur. The gorgeous scenery, stunning architecture, and restored elements such as hanging gardens and pool areas have provided a variety of locations for the shoot, which have enhanced each and every garment look showcased in the digital film. It also features the famed Heropanti 2 cast and renowned Indian model and actor Navneet Malik. In his stylish outfits, the actor is seen showcasing the brand’s formal, casual, party, wedding, and winter collections for men.
Unveiling the brand’s latest collection, Cantabil Retail India Ltd. director Deepak Bansal expressed, “Cantabil has been at the forefront of providing top-notch apparel with cutting-edge fashion. We will continue to build a comfortable yet timeless and fashionable offering every year, giving it a fresh story that speaks to the constantly changing times we live in. With the launch of our new winter and wedding collections, we hope to further strengthen Cantabil’s position as a one-stop shop for all of our consumers’ needs. Our customers have always responded favourably to our seasonal collections in the past, and we are optimistic that this collection will do the same for the apparel sector.”
Cantabil has always been known for its finest fabrics and cutting-edge clothing styles. Keeping up with the latest trends, Cantabil has introduced a whole new variety of designer clothing.
The brand has a large selection of pullovers, bomber jackets, quilted jackets, down jackets, sweatshirts, hoodies, coats, cardigans, and tracksuits to help you gear up for this season and make your winter colorful. The blazers and suits in the 2023 collection come in a fantastic range of styles, including knit and tweed blazers that will instantly up your style game.
As part of the wedding collection, the brand is offering excellent fashionable and trendy attire crafted for men. The wedding collection comprises an extensive range of suits, blazers, and Jawahar coats for every occasion to fulfil every fashion need. In addition, the brand offers a “vogue”-inspired party wear collection that features slim-fit designer suits that are detailed and crafted to perfection. All male partygoers can select suits in the season’s hottest colors, such as green and wine, and pair them with the jacquard waistcoats available. Under tweed blazers, English checks and other patterns are also available.
The women’s collection features formal jackets and sweatshirts in winter wear, trendy tops, denims and floral print dresses in western wear and suits in the Indian wear category.
The children’s clothing collection is inspired by a bright and colourful theme that is comfortable, easy to wear, and simple to wash. In the winter collection, the range includes hoodies and sweatshirts.
The new collection promises quality, comfort and value for money for men, women, and children and is available across all Cantabil stores and major online marketplaces like Myntra, Ajio, Flipkart, Amazon, etc. Currently, Cantabil is present in 200+ cities with 425+ store presences and plans to open more stores in the coming months.
BENGALURU: For years, creative teams have learned to live with ambiguity. Vague comments, last-minute changes, feedback that arrives without context, clarity, or conviction. It became part of the job – something teams worked around rather than getting it solved.
But as we head into 2026, that tolerance is wearing thin.
Creative work today moves faster, scales wider, and involves more stakeholders than before. Teams are producing more content across more formats, often with distributed collaborators and tighter timelines. In this environment, guesswork is no longer a harmless inconvenience. It’s a cost – to time, to budgets, and to creative mindspace.
The real problem isn’t feedback, it’s how it’s given
Most creative professionals you see today will tell you they’re not against feedback. In fact, they rely on it. Good feedback sharpens ideas, strengthens execution, and pushes work forward. The problem is ‘unclear’ feedback. When someone says “this doesn’t feel right” without context, they aren’t just revising – they’re basically decoding. They’re guessing what the problem might be, trying different directions, and burning time in the process. Multiply that by a few stakeholders and a few rounds, and suddenly days disappear.
In 2026, when teams are expected to deliver faster without compromising quality, interpretation is a luxury most can’t afford.
Scale has changed rverything
Creative projects used to be smaller and simpler. A designer, a manager, maybe one client contact. Feedback loops were short, even if they weren’t perfect.
Today, the same project might involve internal marketing teams, agencies, freelancers, brand reviewers, and regional teams. Everyone has a say. Everyone leaves comments. And often, those comments don’t agree. More people reviewing work means alignment matters more than ever. Clear feedback isn’t just about being nice to creative teams, it’s about keeping projects moving when complexity increases.
Guesswork quietly wears teams down
One of the less talked-about impacts of unclear feedback is what it does to people.
When feedback is vague or contradictory, creatives second-guess their decisions. They hesitate. They overwork. They keep extra time buffers “just in case.” Over time, confidence drops. Ownership fades. Work becomes safer, not stronger. Creative energy gets spent on managing uncertainty instead of pushing ideas forward. And in an industry already grappling with burnout, unclear feedback adds unnecessary mental load.
Actionable feedback is a shared skill
Clear feedback doesn’t mean controlling creative decisions or dictating every detail. It means being specific enough that someone knows what to do next.
Actionable feedback answers three basic questions:
What exactly needs attention?
Why does it matter?
What outcome are we aiming for?
This applies whether you’re reviewing a video frame, a design layout, or a copy draft. The clearer the feedback, the fewer follow-ups it creates. In 2026, teams that treat feedback as a skill and not an afterthought, will move faster with less friction.
Tools shape behaviour (whether we admit it or not)
The way feedback is delivered is often dictated by the tools teams use. Comments buried in long email threads, messages split across chat apps, or notes detached from the actual work all contribute to confusion.
When feedback lives outside the work, context often gets lost. When it’s disconnected from versions and timelines, decisions get questioned. When it’s scattered, accountability disappears. More teams are starting to realise that feedback problems aren’t just communication issues, they’re workflow issues. How work moves between people matters just as much as the work itself.
From Opinions To Alignment
One of the biggest shifts happening in creative teams is a move away from purely opinion-driven feedback. Instead of “I like this” or “I don’t,” teams are asking better questions:
● Does this meet the brief?
● Does this solve the problem?
● Does this align with the goal?
This change reduces unnecessary back-and-forth and helps feedback feel less personal and more productive. It also makes decisions easier to explain and defend. As creative work becomes more strategic, feedback has to support that shift.
2026 Is About Fewer Loops, Not Faster Loops
There’s a misconception that speed means moving through feedback cycles faster. In reality, the most creative teams aren’t just accelerating loops, they’re reducing them. Clear, actionable feedback upfront leads to fewer revisions later. Clear approval stages prevent last-minute surprises. Clear decisions stop work from circling endlessly.
In 2026, efficiency won’t come from working harder or longer. It will come from designing workflows that respect creative time and attention.
Ending guesswork is a mindset change
Ultimately, ending creative guesswork isn’t just about better tools or processes. It’s about mindset. It’s about recognising that clarity is an act of respect – for the work, for the people doing it, for the time invested and for the mindspace used. It’s about moving from “figure it out” to “here’s what we’re aiming for.”
Creative teams that embrace this shift will find themselves not only delivering faster, but also enjoying the process more. And in an industry built on imagination, that might be the most valuable outcome of all.
