Ad Campaigns
Canon India rolls out I #CANwithCanon campaign empowering positive attitude
MUMBAI: Canon India has just given storytelling a powerful new lens with the launch of its latest campaign, ‘I #CANwithCanon’, proving that when it comes to real impact, technology isn’t just about pixels and prints—it’s about possibilities. This campaign doesn’t just celebrate Canon’s products; it highlights how its solutions empower individuals, businesses, and communities to achieve the extraordinary. And yes, it’s all based on real-life stories—not just glossy advertisements.
Canon, which has been a household name in India for nearly three decades, is using this campaign to underscore its role not just as a tech leader, but as a partner in progress for its consumers, businesses, and society. With six compelling videos spanning consumer, SME, enterprise, government, and social sectors, I #CANwithCanon delivers proof that innovation is not just about gadgets—it’s about making lives better.
Kicking off the campaign, Canon India president & CEO Toshiaki Nomura remarked, “For over two decades, Canon India has been at the heart of countless success stories across the nation. I #CANwithCanon is our tribute to these partnerships and milestones, showcasing how Canon’s solutions have empowered individuals and businesses to unlock their full potential.”
Adding to this, Canon India senior director- product & communication, C Sukumaran stated, “This campaign brings alive Canon’s philosophy of enabling excellence in business and everyday life. These stories demonstrate how our solutions address real business challenges and creative aspirations.”
Canon’s technology has turned businesses into powerhouses. Just ask Wee Prints, a major player in digital printing. Before Canon stepped in, their print volume was 1.5 lakh pages—impressive, but not enough. With Canon’s cutting-edge solutions, they’ve now ramped up to 2.5 lakh pages, meeting increasing client demands with ease and efficiency. Their business performance? Sharper than ever.
Printers and copiers are great, but what’s even better? A trusted partner. That’s what Wheelzy Spot (an authorised JK Tyre dealer) discovered when they sought Canon’s help. More than just technology, they needed efficiency, reliability, and—most importantly—support. Canon delivered all three. With a dedicated service team ensuring smooth operations, Wheelzy Spot’s business is running smoother than a newly paved highway.
Beyond business, Canon’s skill development & livelihood program is changing lives. Tanu and Karina, two individuals who were once struggling to find stable employment, are now thriving professionals, thanks to Canon’s initiatives. Their stories are a testament to the company’s commitment to real progress and meaningful change.
Canon India has built its brand not just on its technology, but on its customer-first approach and social commitment. As this campaign rolls out, more real stories of growth, success, and transformation will be unveiled in the coming weeks.
Because at the heart of every great achievement, there’s someone who once said, “I CAN.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
