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Canon India launches campaign to empower women and accelerate change
MUMBAI: In celebration of International Women’s Day, Canon India has launched its ‘She Canwithcanon’ campaign, focusing on the need to accelerate meaningful, sustainable change for women. Aligned with this year’s theme of ‘Accelerate Action’, the campaign underscores that empowering women should be an ongoing commitment, creating long-term opportunities for both personal and professional growth.
The campaign is highlighted by a poignant video that illustrates the daily challenges women face and reinforces Canon India’s dedication to gender equality and inclusive progress. It positions women as key pillars of success, emphasising that inclusivity is more than just a policy—it’s a practice. Canon India’s progressive initiatives, such as mentorship programmes, pair experienced women with newcomers to foster professional development. Additionally, the De-Light initiative promotes work-life balance by ensuring office lights are turned off at 5:30 pm, while dedicated cab services provide safe commutes for women employees.
Canon India has long championed flexible work practices, with hybrid options and flexible hours in place since 2002. With its ‘Health 1st’ philosophy, the company has cultivated an environment where women can thrive professionally without sacrificing personal well-being. A new two-month walkathon has been introduced, encouraging a lifelong commitment to well-being while symbolising collective steps towards lasting change.
Canon India senior director of product & communication, C. Sukumaran stated, “At Canon, empowering women goes beyond celebrating achievements—it’s about creating an environment where everyone can succeed, personally and professionally. Through ‘She Canwithcanon’, we are emphasising real change, ensuring that equality is not just an aspiration but a lived reality. By mentoring, supporting, and investing in women daily, we are building a future of stronger, more diverse leadership.”
Building on the success of its previous ‘I Canwithcanon’ campaign, which showcased the impact of Canon’s solutions on individuals and businesses, the ‘She Canwithcanon’ campaign reaffirms the company’s commitment to fostering a culture where women are empowered to succeed. By continuing to promote equality and positive change, Canon India aims to inspire a future where every woman can confidently say, “I Can.”
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
