MAM
Canon ex-exec Bharadwaj launches change management co CreoVate
MUMBAI: Canon India’s former EVP-COO & later head of Canon Asia Strategy Centre in Singapore that oversees 23 countries Alok Bharadwaj has launched CreoVate.
From transforming architectures to improving performance that drive results, CreoVate offers a specialist array of services to help organizations target, lead, build and execute successful change in their first mile of transformation.The consultancy will offer solutions in the domains of Customer strategy, Go-to-Market architecture, People capabilities, India entry management and a comprehensive Retainership services.
CreoVate will also address super specialty aspects of CMBT (change management & business transformation) as it is currently building India & International partnership tie ups to cover holistic interventions.
Bharadwaj said, “In current business landscape, change management & business transformation (CMBT) is at the top of leadership agenda. As external triggers are in full swing in industry 4.0 era, continual market led transformations are the new normal. I am excited to launch CreoVate, focused on guiding, coaching, and mentoring business organizations which are at the cusp of transformational journey.
Transformation is a switch that must be always on.
CreoVatewill be the helping gloves to businesses which are planning a new entry or a renewal, a major turnaround, responding to disruptions,rapidly scaling up, seeking to build competitiveness or catapulting people’s capabilities. Organisations must navigate through constantly changing dynamics in conducting their business in challenging market environment to win.”
As per Bharadwaj, at the heart of any thriving transformation & winning organization lie three elements – Strategic direction, Organisation operating model and Capabilities. CreoVate will redefine consulting in non-BIG 6 spaces, by building holistic view to avoid ‘magic steroids’ syndrome for silo interventions. He calls it ‘Ayurvedic therapy’. The complete focus will be on results-driven CMBT.
“You don’t climb Everest without a Sherpa” he further added while responding to a query on need for consultants implementing CMBT journey.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
