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Cannes Lions 60th festival opens for delegate registration
MUMBAI: The 60th edition of Cannes Lions International Festival of Creativity has opened for delegate registrations.
Delegates can choose from a range of packages, including 7-day, 4-day and 3-day registrations, all providing access to content and stimulating exhibitions showcasing the best of global creativity in communications.
For the younger Lions, special discounted packages are available for young creatives, young account executives, young marketers and students, helping to provide the next generation with invaluable learning opportunities.
All Festival attendees are eligible for preferential rates on accommodation. The online accommodation guide offers possibilities for all budgets and preferences and can be viewed on Cannes‘ official website.
Launching this year, the Cannes Lions Premier Package is the Festival‘s new VIP package.
Lions Festivals CEO Philip Thomas said, “What Cannes Lions offers is a unique environment in which delegates can truly immerse themselves in creativity. Delegates can find inspiration, learning and networking opportunities throughout the week, and it is they who make the Festival the special event that it is. The 60th Festival is set to be an exceptional seven days and a true celebration of the industry‘s achievements. We look forward to bringing the global creative communities together in June.”
The 2013 Festival will run from 16- 22 June and will see a packed week of over 50 seminars delivered by world renowned speakers, more than 20 hands-on learning workshops, the return of The Forum with themed sessions offering insights, dedicated technology content with TechTalk, exhibitions of the global work, four awards ceremonies and two galas.
Alongside this, multiple academies and Young Lions competitions will run throughout the seven days helping to nurture and drive fresh talent.
The Berlin School of Creative Leadership will team up with Cannes Lions for the Cannes Creative Leaders Programme, a two week training initiative that takes place in Berlin and Cannes giving participants the tools, insights and actionable ideas to help them lead with more creative excellence in their organisations.
Founded in 1954, Cannes Lions International Festival takes place every June in Cannes, France.
The festival gives awards in categories like Film, Print, Outdoor, Interactive, Radio, Design, Promo and Activation, Film Craft, Mobile, Branded Content and Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas.
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Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
