MAM
Cannes Lions ’22: India scores 20 more shortlists, takes its tally to 37
MUMBAI: The Indian contingent added a dazzling 20 more shortlists to its tally on Day One of the Cannes Lions Festival of Creativity 2022 being held from 20 June to 24 June 2022. This is in addition to the 17 shortlists the contingent garnered earlier, taking the country’s total score to 37 shortlists so far.
Here is the breakdown of the latest shortlisted works:
Dentsu Creative’s ‘The Unfiltered History Tour’ for Vice Media bagged four more shortlists in the Digital Craft Lions.
In Entertainment Lions, ‘Master Ji’ for BYJUS by BYJUS Bengaluru and Dora Digs Mumbai got one shortlist.
In Film Craft Lions, ‘The Missing Chapter’ for P&G’s Whisper by Off Road Films Mumbai & Leo Burnett received three shortlists, while Care Lives On #Touch0fCare for Vicks by Memesys Culture Lab Bambolim and ‘Master Ji’ for BYJUS by BYJUS Bengaluru and Dora Digs Mumbai got two shortlists each. Machine Gun Mouth for Battlegrounds Mobile India by Early Man Films picked one shortlist.
In Industry Craft, ‘A Silent Frown’ created by DDB Mudra Mumbai for Charlie Chaplin Foundation scored one shortlist.
In Design Lions, Unaids’ ‘Unbox Me’ by FCB India and FCB Chicago, , ‘A Silent Frown’ created by DDB Mudra Mumbai for Charlie Chaplin Foundation got a shortlist each.
‘Polly the Polar Bear’ for Montessori Schools India, created by Landor & Fitch Mumbai & Paris, ‘The Missing Chapter’ for P&G’s Whisper by Leo Burnett got two shortlists each.
However, it was a no-show for the contingent in the Entertainment Lions for Music and Entertainment Lions for Sports categories.
In the earlier announcements made on Sunday, the Indian contingent picked up 12 shortlists in the categories Health and Wellness and Radio and Audio Lions. Dentsu Webchutney, DDB Mudra, Leo Burnett, and VMLY&R scored the shortlists, with the former’s The Unfiltered Historical past Tour for Vice Media harvesting upto seven shortlists. There were no Indian shortlists in the Pharma, Print and Publishing, and Out-of-home categories.
In the Health and Wellness Lions, Killer Pack for Maxx Flash and The Adeli Motion for Unipads- both by VMLY&R, and DBB Mudra’s Machine Gun Mouth for BattleGrounds Cell India got a shortlist each, even as Leo Burnett’s The Lacking Chapter for P&G India’s Whisper picked up two Shortlists.
In the Radio and Audio Lions category, Dentsu Webchutney’s The Unfiltered Historical past Tour for Vice Media picked up seven Shortlists.
Before that, VMLY&R had gained two shortlists for the Killer Pack for Maxx Flash in the Innovation Lions and the Adeli for Unipads in the Glass: Lion for Change.
BBDO India too scored a shortlist in the Glass Lions for the When we #SeeEqual, we #ShareTheLoad (Integrated) campaign it did for P&G India’s Ariel.
The Titanium Lions garnered shortlists for Ogilvy India’s Shahrukh-My ad for Cadbury Celebrations and Dentsu Webchutney’s The Unfiltered History Tour for Vice Media.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
