MAM
Cannes Lions 2007 to have content showcase area
MUMBAI: Cannes Lions will introduce a content showcase area in 2007. This will be a dedicated exhibition space inside the Palais des Festivals, where content creators and providers across all media platforms can display their products and capabilities to the 10,000 attendees.
“As a growing trend, content creation is affecting how the media and advertising markets will operate in the future. In a consumer-led market where control and choice are the buzzwords, the advertising industry is at the heart of this evolution. Branded content, mobile content, Podcasts and gaming are just some of the opportunities, both traditional and non traditional, that will shape the future,” said Cannes Lions 2007 executive chairman Terry Savage.
The Cannes Lions Content Showcase aims to be both informative and educational. Within the dedicated area, to complement the stands, there will be a series of content-related workshops available to all registered delegates.
Earlier in the week Bob Scarpelli was named as the president of both the film and press juries and will chair them. It was also announced that Cannes Lions would be using BEAM.TV to facilitate the uploading of commercials in the entry process via the Cannes Lions website.
The 54th International Advertising Cannes Lions 2007 will be held from the 17th to the 23rd of June.
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
