MAM
Candico relaunches fruit candies segment with 4 new flavours
MUMBAI: Confectionery major Candico, has launched a new range of hard-boiled soft centered candies in four flavours: Green Mango, Tamarind, Lychee and Lemon.
In a company release Candico India Ltd executive director Karan Gupta said, “Fruit candies are the most preferred candies among consumers. Keeping in view the popularity of fruit candies, we have introduced our range of soft-centered fruit candies in exotic Indian flavours.”
It is significant to note that Candico is the only Indian company that manufactures all 4 categories of confectionery – candies, toffees, lozenges and gums. It has a portfolio of 13 brands including Loco Poco, Koffi Toffi, Gumbo Jumbo, Gol Maal and Time Bomb and has achieved sales of over 2 billion products annually.
Candico also owns India’s largest integrated confectionery manufacturing facility. Located at Nagpur (Maharashtra), the facility is spread over a 15-acre campus. With a production capacity of 45,000 tonnes, the plant also undertakes contract manufacturing for large players in the industry. Its current and prior clients include Nestle, HLL, ITC, Nutrine, Dalmiya Consumer Care and Euro Gadhia (London).
Brands
Adidas elevates Sartaj Kadian to director of digital marketing
Performance marketing lead steps up to drive AI-led, full-funnel growth across MENA and CIS
DUBAI: Adidas has promoted Sartaj Kadian to director digital marketing, tightening its grip on performance-led growth as brands double down on data, AI and cross-channel precision in a fiercely competitive retail landscape.
Kadian, who has spent over five years with the sportswear giant, most recently led performance marketing across MENA and CIS, steering media strategy and innovation to deliver both brand lift and commercial impact. In his new role, he will take charge of end-to-end digital marketing, with a sharper focus on integrating brand storytelling with measurable, full-funnel outcomes.
A digital marketing leader with over a decade of experience across global markets, Kadian has built and scaled high-performing teams, managed multi-million euro budgets and consistently delivered double-digit growth anchored in ROI. His playbook blends marketing mix modelling, AI-led optimisation and deep analytics to align marketing spends with business priorities.
Before adidas, Kadian led digital marketing, CRM and analytics at Landmark Group, where he drove omni-channel strategies spanning customer acquisition, engagement and retention across retail and e-commerce funnels. Earlier stints at McKinsey & Company and Mu Sigma saw him specialise in analytics-led marketing, predictive modelling and demand forecasting for large-scale clients.
His elevation comes as Adidas sharpens its digital muscle in key growth markets, where consumer journeys are increasingly fragmented and performance accountability is non-negotiable. The mandate is clear: fuse creativity with data, and turn every consumer interaction into measurable value.
In a market where clicks must convert and brand love must sell, Kadian now sits at the nerve centre of adidas’s digital ambition—where strategy meets scale, and data decides the winners.
