Brands
Candere founder Rupesh Jain launches Lucira to reshape diamond game with ethical brilliance
MUMBAI: India’s fine jewellery scene just got a luminous new player—and it’s wearing a conscience. Rupesh Jain, the mind behind Candere’s meteoric rise, unveiled Lucira, a lab-grown diamond jewellery brand built for modern romance and meaningful milestones.
Lucira launched with a clear purpose: to combine tradition, tech and ethics in a category still glinting with old-world opacity. Touted as the ‘Rings King’, the brand caters to proposals, weddings, and anniversaries with handcrafted jewellery that mixes AI-powered personalisation and certified diamonds—all at a lower cost to the planet and pocket.
“Lucira is about elevating meaningful moments with timeless design and ethical brilliance. We’re not just shaping rings, we’re shaping what they represent in today’s world,” said Jain, who previously built Candere into a market leader before its acquisition by Kalyan Jewellers.
Lucira’s entry comes as lab-grown diamonds gain serious traction worldwide. Offering the same visual, chemical and physical properties as mined diamonds, LGDs are increasingly seen as the responsible luxury choice. Lucira’s pieces are certified by IGI, GIA, SGL and Hallmark, and each design is crafted to reflect individuality and emotion.
Backed by India’s booming diamond ecosystem and friendly policy climate, Lucira aims to be the country’s first global lab-grown diamond luxury house. Its omnichannel roadmap begins online, with flagship stores set to open in metros, followed by phased expansions into tier-two cities and select global markets.
“Our vision is to create a premium, design-led fine jewellery destination that begins online and extends into beautifully curated physical spaces,” Jain added. “With AI-powered customisation, virtual try-ons, and seamless e-commerce, we’re meeting customers where they are.”
Lucira launches with five proprietary signature cuts and a focus on solitaires, eternity bands, and convertible everyday rings. These aren’t just accessories—they’re declarations, reimagined as heirlooms for a generation that values purpose as much as sparkle.
As Jain puts it, Lucira is not just a new chapter—it’s a future-forward manifesto for how jewellery should look, feel and matter.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
