MAM
Candere crushes Valentine’s Day stereotypes with its latest video themed #OneForLove
MUMBAI: The very intimation of the term ‘Valentine’s Day’ brings to one’s mind human-sized teddy bears, overpriced chocolates and cliché rose bouquets. While these might seem to be the perfect idea to celebrate the day of love, as we have been influenced to believe owing to movies, the concept of love goes far beyond. Candere, one of India’s leading online fine jewellery boutiques, has brought forth an unconventional campaign celebrating the little nuances of love found in every relationship, be it romantic or platonic. Christened ‘#OneForLove’, this campaign has a refreshing take on love, commemorating relationships that still have a long distance to scale.
Titled ‘This Valentine’s Day, let’s do something memorable for our loved ones’, this video by Candere by Kalyan Jewellers begins with an old-fashioned household and a traditional family setting the table up for a certain occasion. A little while later the female protagonist enters the scene upon having reached home after a usual day at work. What was supposed to be a typical family dinnertime turns into a sweet little surprise, with the elderly couple gifting her a beautiful jewellery set to celebrate Valentine’s Day. It is only after the protagonist is referred to as ‘bhabhi’ that it becomes clear that she is the daughter-in-law of the house and the wife to Army personnel, who is not present at the table.
This sweet gesture expressed by her in-laws indicates that the protagonist is not rendered alone on a special occasion as Valentine’s Day, and that she has a loving family by her always. This simple yet impactful video reiterates on the vibrant dynamics of different relationships, shattering stereotypes in a sweet and subtle manner.
The story throws light on relationships that are not romantic in nature by bringing a sense of love, warmth and belonging. It conveys the message that Valentine’s Day is not just meant for couples but instead can be spent appreciating all the loved ones in one’s life. Moreover, it emphasizes on how one does not need to be in a relationship to enjoy this special day, and that every dynamic shared counts. Love is found in different forms, especially seen among families, who are the ultimate support systems. This video highlights the atypical bond and the modern values shared between in-laws beautifully, aiming to change the mind-set of the society.
Sharing an insight on the video and the campaign, Rupesh Jain, Founder & CEO of Candere, remarked, “Love is found in every relationship of our lives, all we need to do is look for it. Our Valentine's Day video takes a refreshing take on love that will definitely make you smile. Through our campaign #OneForLove, we at Candere aim to break stereotypes and ignite thought-provoking conversations that would eventually lead towards a society that acknowledges and celebrates unconditional love and bonding.”
Real change is a gradual, constant, and continual process. Candere believes that this change that it truly begins at home. Through this heartfelt campaign, the brand urges everyone to come together and love each other unconditionally this Valentine’s Day.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
