Ad Campaigns
Candere celebrates Women’s Day with #EkZindagiKhudKeNaam
MUMBAI: This Women’s Day, Candere by Kalyan Jewellers launches ‘#EkZindagiKhudKeNaam’ to celebrate the women and their passion, dreams, strength, and most importantly-their individuality, or ‘womanity’.
Created by Bandstand Video, the campaign video revolves around the lives of seven such women, who are constantly being asked questions, which next to every woman has faced at one point or the other throughout her life. The general perception of society towards women has been talked about in the video.
Sharing the purpose behind this campaign, Candere founder and CEO Rupesh Jain remarked, “Since ages, women have been conditioned such that their lives revolve around others-looking for them, tending to their needs, or making sacrifices on a daily basis. With #EkZindagiKhudKeNaam, we at Candere aim to stir the society’s conscience pertaining to women, dissociating her identity from her roles serving others and connecting her back to her individual self. Being a woman-centric brand, we hope to encourage society to respect and express their gratitude towards the women in their lives through this campaign, celebrating them for who they are. Most importantly, we aim to support and remind women that it is high time they put themselves first and embrace their womanity.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
