Ad Campaigns
Campus Activewear unveils digital film to launch their exclusive Motomania collection
Mumbai: Campus Activewear, India’s sports, and athleisure footwear brand, has unveiled a new brand campaign to announce the launch of its latest collection – Motomania. The new collection is designed to meet the needs of the modern-day biker, who not only demands high performance but also wants to make a statement with their style. The collection features a range of shoes that are not only functional but also fashion-forward, making them a must-have for any biker’s wardrobe and adding a touch of style to speed, with their sleek and trendy design.
To celebrate the launch of the collection, Campus Activewear has released a digital film that showcases the shoes’ unique aerodynamic design appropriate for a comfortable yet stylish ride. The film highlights the shoes’ durability, grip, and design, making them the perfect choice for any biker looking for a blend of style and functionality with the theme “Style your Speed.”
Speaking about the Motomania collection, Campus Activewear Ltd. CMO Prerna Aggarwal said, “We are delighted to launch our exclusive Motomania shoe collection, which is specially designed to cater to the comfort and stylish needs of the modern-day biker. We understand that biking is not just a mode of transportation for our customers but an expression of thrill and rush that the ride gives them, and our new collection is designed to reflect this spirit. Our team has worked tirelessly to create a range of shoes that not only enhances your riding experience but also is fashion-forward, affordable and comfortable for longer usage. We are confident that it will appeal to biking enthusiasts across the country.”
“We believe that every biker deserves footwear that is as reliable as their bike, and our new collection is a testament to this belief.” added Aggarwal.
The Campus Motomania range of shoes takes its inspiration from racing motors. They’re sleek and comfortable, with a rubber outsole that offers high traction and styles modelled after the aerodynamic form of racing motors. The Motomania range perfectly captures the action-packed, thrilling world of motorsport. The shoes are designed to have an anti-skid non-marking sole with toe protect to be long-lasting and offer excellent value for money. Ranged at a price of Rs. 1899, the exclusive range comes in four colours: red, white, black, and navy blue. The designs have several elements e.g. racing tracks, checkered flags etc. which add to the riding experience in the most stylish yet comfortable shoes.
The new motor shoe collection range is now available for purchase on the Campus Shoes website along with Myntra. For more information about the collection or to purchase a pair of shoes, visit Campus shoes’ website at campusshoes.com.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
