MAM
“Calm-Dev” is here to take stress about gifts for your Valentine
MUMBAI: Woohoo, India’s largest e-gifting platform, is celebrating love this month. Keeping in mind the hassle one goes through while selecting a worthy gift for Valentine’s Day, the brand has launched a campaign – ‘Calm Dev – The Love Guru of Gifting’. It also powers the individual to gift their loved ones the freedom of choice.
WooHoo’s ‘Calm Dev – The Love Guru of Gifting’ – is the ultimate love guru that lets people be calm and gift their loved ones in peace. WooHoo gives the option of choosing from a range of quirky gift cards for your Valentine, who can choose to spend it on 100+ brands across categories. Being digitally accessible, it ensures easy transfers and can be used to enjoy products or experiences. Some of the top brands include Amazon, Flipkart, Uber, Big Bazaar, Bookmyshow etc.
MAIN BANNER With ‘Calm Dev’, the platform has also introduced specially designed Valentine- themed E-Gift card. To enhance the experience, the gift card can be personalized with photos, GIFs, voice messages and more, with the ease to gift directly through WhatsApp or e-mail.
The gift card can be sent instantly via app or web. The sender can also include a paragraph or a few lines to add the personal touch to the e-gift cards.
For more details, please visit- https://www.woohoo.in/calm-dev
Woohoo, a part of the Qwikcilver family, is India’s largest gifting platform. The digital gift cards can also be gifted through www.woohoo.in & the Woohoo app. Woohoo is a gift card superstore for personal and occasion-based gifting. With Woohoo app and Woohoo.in, consumers can gift their loved one’s apparels, jewelry, a meal at a restaurant, a movie, spa outing or even a holiday at a resort or a luxury hotel. The recipient of the gift cards can also store the gift cards on woohoo.in or Woohoo app so that there are no concerns about the card getting stolen or lost.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
