Ad Campaigns
Café Coffee Day’s Beano campaign gets 1.2 million views
MUMBAI: Café Coffee Day’s latest social media activity is enjoying success like never before. For the very first time, the brand has come out with a video campaign in a five part series. The first part of the series, which was released last month, has received an overwhelming response of 1.2 million views to date.
CCD’s first video campaign ‘Beano and the Bean’ is a lapse stop motion video painted with coffee itself. It revolves around a fun and endearing character called Beano, the caveman. The first part, a two minute video, introduces Beano and shows how he discovers the coffee bean in a fun and entertaining way. The objective behind the video was to create a deeper engagement with the audience with something that was fun and subtly revolves around coffee.
CCD has seen success in many of its digital media activation like for World Hug Day and for the Football World Cup, which led to trending hashtags of #LetsHugOverCoffee and #CCDFootballquiz respectively, to name a few.
CCD realised that its previous social media activities around art and doodles always received high engagement and responses from followers. So the brand decided to go ahead with creativity led idea for its first video campaign. The brand roped in an artist who created hand drawn art using different densities of coffee decoction to narrate a story. Hence, the highlight of the video, which has not only excited the creative community, but the audience at large is firstly the use of hand created coffee art in a stop motion video and the other is the storytelling aspect. Moreover, the content is fun and the character is someone that everyone finds loveable.
CCD has just released the second part of the Beano series, to celebrate Valentine’s Day. It is a 1.10 minute video that shows how Beano goes about meeting that someone special.
With Beano, the idea was not to promote the brand or prove a point, but to create a property that the audience will embrace.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
