Ad Campaigns
‘Café Coffee Day – Valentine’s Day SMS ‘Luv Zone’ promotion
Bangalore: Café Coffee Day (CCD) announced a new Valentine’s day promotion, “Café Coffee Day Luv Zone” at all its 262 cafes across 60 cities in the country on an Mobile SMS based platform, to help CCD customers maximize the thrill of Valentines Day celebrations.
CCD Luv Zone provides tips on how to romance your beloved,gift ideas, download inspiring love quotes, instant love horoscope, Love logos, love picture messages, love tunes and ‘Love Meter’, that is supposed to check your love compatibility percentage.
The Luv Zone also has a special feature for all CCD customers where he/she can SMS his/her bill number and win exciting prizes. The mega prize is an all expenses paid trip for two adults and two children, for three nights and four days to South Africa. Two second prizes are two all expenses paid trips for two adults and two children, to any of the 75 destinations of their choice in India like Goa, Jaipur, Jaisalmer, Mussourie, Ooty, Shimla to name a few. Also 30 other lucky winners will receive gift vouchers of Rs.5000/- each of diamond jewellery.
CCD Luv Zone: How it works
To enter CCD’s Luv Zone, all the person needs to do is SMS CCDLUV to 6677 and receive two messages.
Message 1 will be a multiple-choice message from Café Coffee Day’s Love adviser to receive:
Ideas on – How to show your love, gifting ideas, date ideas, love potions
Inspirations – Famous love quotes, Love signs and horoscopes
Downloads – Logos and pictures messages – random or customized with sender and valentines name, romantic Hindi ring tones/English tones
Love Meter – Love compatibility percentage based on sender/valentine’s name using numerological principles
Message 2 will be an invitation to enter a lucky draw by simply visiting the nearest Café Coffee Day outlet and SMSing the Bill number back to 6677. Lucky draws on February 15, 2006 will get customers various prizes ranging from the holidays to diamond jewellery.
Standard promotional SMS charges apply to every SMS sent to 6677 throughout the promotion. There is no charge on receiving SMS. In Mumbai the promotion is available to Hutch, BPL, Tata, MTNL, BSNL and Reliance mobile subscribers. Airtel subscribers in Delhi, Punjab, UP, West and Rajasthan ONLY can participate. Outside Mumbai subscribers of ALL cellular operators across the country can participate.
The release quotes CCD, Sr. General Manager, Marketing, Sudipta Sen Gupta “Café Coffee Day is about fun, youthfulness and celebrations. Our customers celebrate the Valentine season in cafes with their friends, family and other loved ones. CCD Luv Zone has been created to enhance the spirit of love and to act as a Love Advisor.”
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