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Café Coffee Day seeks to marry coffee drinking with book reading
MUMBAI: This is an initiative that seeks to encourage the reading habit of bookworms in conjunction with the pleasure of sipping coffee. Café Coffee Day has opened a Book Café in New Delhi. The company claims to have 150 cafes in 37 cities.
The company started the concept of the book café in select outlets across the country. The aim is to offer customers an even more relaxed café experience by leisurely browsing through an interesting selection of books and periodicals while sipping their favourite coffee.
The partner in this effort is EBD Book Café a bookseller whom Cafe Coffee Day has entered into a strategic tie up for placement and rotation of reading materials that appeal to the discerning customer. The café at Vasant Kunj in the capital is spread over 1400 sq ft. of indoor and outdoor space, set in the trademark youthful Café Coffee Day ambience. It serves a range of coffee recipes and food items.
The company’s marketing head Sudipta Sen Gupta explained that published research showed espresso bars are a fast-growing business. The chain sees potential not only in Book Cafés but in similar specialised cafés such as Garden Cafés, Fashion Cafés, Sport Cafés and Music Cafés while retaining the standard identity that has successfully established by Café Coffee Day.
The chain plans to take the number of cafés in NCR from 18 to 29 plus another 14 in the rest of North India by the end of the year. Many of these cafés will be also be equipped with Touch Screen Digital Audio and Video Jukeboxes which are fast becoming a standard feature requested by its customers.
MAM
WPP appoints Jane Geraghty Global CEO of Brand & Design
Veteran leader also named Global CEO of Landor in dual role.
MUMBAI: Jane Geraghty just landed the ultimate brand double-header because when you’re already running Landor, why not take the whole WPP design empire along for the ride? WPP has appointed Jane Geraghty as global chief executive officer of WPP Brand & Design while simultaneously naming her Global CEO of Landor. The dual role, announced via Geraghty’s LinkedIn post, positions her to lead the group’s specialist brand and design agencies at a time when clients increasingly demand stronger differentiation through multidimensional strategy and experience design.
Geraghty, who joined WPP earlier this year as chief client officer, brings over three decades of experience in marketing, branding and communications. She previously served as Global CEO of Landor (2017–2020), President for EMEA (2013–2018) and Managing Director (2011–2016), after earlier leadership stints at Saatchi & Saatchi, McCann-Erickson and Ogilvy in New York.
In her post, Geraghty said she was “thrilled” to step into the role, highlighting that branding and design are becoming critical for clients seeking differentiation. She emphasised the opportunity to harness WPP’s collective capabilities across agencies, noting that AI powered by WPP Open is already reshaping brand creation, management and global collaboration.
The appointment reflects WPP’s push to integrate its brand and design network more tightly, positioning it to deliver seamless, high-impact work at the intersection of business strategy and brand experience.
In an industry where creativity meets commerce, Geraghty isn’t just leading two titles, she’s steering the ship that turns brands from recognisable to unforgettable, one bold move at a time.
