MAM
Café Coffee Day inaugurates 200th outlet
BANGALORE: Café retail chain Café Coffee Day has opened its 200th café in India. The outlet at Indiranagar in Bangalore was inaugurated by former Miss India Neha Dhupia in the presence of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL) chairman V. G. Siddhartha.
Siddhartha also named Mr. and Mrs. Sanjay Nam Joshi as “Lifetime Customers” of the chain, as they have been frequenting Café Coffee Day ever since it opened its first café in Brigade Road, Bangalore in 1996, and call it their second home!
CCD showcased its new initiatives for improvement of customer satisfaction which included a new portable retail automation system that can be slung around the neck or clipped to the belt that enhances service levels and hence improve customer experience.
This device helps in
(1) Enhancement of table service with wi-fi enabled hand-held order taking devices to avoid delays
(2) Instant Bill printing which can be clipped to the customer table to reduce staff intrusion
(3) Provide information about customer name and preferences traced to previous back orders
(4) Acceptance of credit cards in the future, hence more mode of payment options for the customer.
MAM
Prism launches ‘Rising OYO’ branding drive across 500 hotels
Campaign targets top 5 tourist states with iconic red logo refresh and large-format signage.
MUMBAI: Rising OYO just gave hotels a neon-red glow-up because when travellers spot that circle from the highway, even the GPS starts whispering “you’ve arrived.” Prism (Parent of OYO) has rolled out ‘Rising OYO’, a nationwide visibility campaign that will rebrand 500 OYO hotels across 20 high-priority cities in India’s five most visited states in 2024-25: Uttar Pradesh, Tamil Nadu, Karnataka, Andhra Pradesh and Rajasthan. The pilot has already begun at 50 properties in key locations including Lucknow, Varanasi, Bengaluru, Chennai, Jaipur and Hyderabad, with encouraging early results.
The initiative features prominent large-format OYO branding on façades, rooftops and outdoor signage, reviving the brand’s iconic circular red logo to boost instant recognition in dense urban centres, highways and travel corridors. The campaign also covers business hubs such as Delhi-NCR and major religious destinations including Rishikesh, Amritsar, Puri and Ayodhya.
Prism chief operating officer for India Varun Jain said, “By bringing back OYO’s iconic red circular branding at scale, we are strengthening on-ground visibility for our hotel partners while making it easier for travellers to instantly recognise and trust the brand. As religious tourism, short getaways and workations continue to rise, this campaign positions OYO as a brand fully equipped to cater to instant travel decisions.”
Domestic air passenger traffic reached 153 million in 2025, up 12 per cent year-on-year, according to the Directorate General of Civil Aviation, driven by improved connectivity, religious travel and flexible work patterns. Against this backdrop, Rising OYO aims to drive higher brand recall, walk-in discovery and booking uplift while supporting hotel partners with better demand generation.
In a travel market where first sight often decides first booking, PRISM isn’t just painting hotels red, it’s turning them into beacons that shout “OYO” long before the traveller even checks the app.
