Brands
Café Coffee Day celebrates birthday with offers & deals for customers
MUMBAI: As Café Coffee Day (CCD) marks a key milestone this month by completing 19 years, the brand is organising a unique activity to excite customers.
As part of the celebration, CCD has organised a surprise for its patrons wherein consumers stand a chance to win freebies and discounts along with a mega bumper prize for one lucky winner.
For a fortnight following the birthday which is 11 July, 2015, CCD will gift back an offer to each customer who bills at CCD, which will be redeemable with their next visit to CCD. Customers will receive their offer via SMS, the number which they will share with the café staff on request while placing their order. Once customers punch their bills they will receive a mCoupon of the offer. The offer will include exciting treats like ‘19 per cent off on a bill’, ‘a free Devils Own’, ‘a free Cappuccino’, ‘any beverage @ Rs 19’ and much more. One lucky customer also stands a chance to win the grand prize – an all expense paid vacation to Coffee Day’s luxury resort in Karnataka, The Serai!
Coffee Day group president marketing Bidisha Nagaraj said, “This month CCD completes 19 years of providing consumers all over the country a preferred place to hangout over a range of food & beverage offerings and we are very excited about it. Over the years, CCD has become synonymous with the coffee drinking experience in India and today has a significant following amongst the youth in the country. We wish to celebrate this milestone with our CCD fans with a special offer where we will be giving away a range of exciting treats including a free stay at one of our resorts. A warm and heartfelt thanks to all our CCD patrons for their continuous love and support.”
CCD’s special birthday celebration will run across 700 cafés in the top seven cities of India namely Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad, Pune, Chandigarh and Ahmedabad.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
